Brand Development Manager (Coffee mate) Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research
• Understand, validate and/or develop the consumer's hidden universal truths to drive relevant innovation and renovation plans
• Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results
• Leverage data and trends to generate insights and transform them into marketing innovation, brand building and retail programs
• Own P&L to ensure that key business KPIs such as revenue, profit, market share, and brand health are met
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and demand fluctuations
• Project end-to-end impact of business plans and prepare cross-functional teams to deliver (procurement, T&P, supply, etc.)
• Develop strategic revenue management strategies including pricing, promotions, and price pack architecture (PPA)
• Support manufacturing and distribution capabilities, long-term sourcing, and procurement strategy
• Use data-driven decision-making to chart a strategic course for the brand, incorporating new approaches like licensing and strategic partnerships
• Ensure the cultural relevance of the brand's identity, activations, and packaging across all touchpoints
• Evaluate share, sales, and profit for the brand
• Lead packaging changes due to product, graphic, or formula updates
• Support innovation pipeline development based on consumer, shopper, and marketplace data
• Lead innovation projects in collaboration with cross-functional and external experts
• Partner with Sales and Customers to execute strategy and maximize retail success
• Analyze promotional programs for effectiveness and recommend improvements
• Translate 3-year strategic plans into annual commercial plans to drive sales and marketing tactics
• Lead the development and execution of annual marketing plans covering product, price, place, and promotion
• Motivate and inspire team members and cross-functional teams to exceed performance targets
• Provide regular feedback, develop training plans, and participate in talent recruitment to promote diversity

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field, or equivalent experience
• MBA preferred
• Knowledge of budget control methods, policies and procedures
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change
• Strong problem-solving and decision-making skills
• Excellent verbal and written communication skills
• Basic financial acumen and understanding of risk/return on business decisions
• Ability to prioritize workload, handle multiple tasks, and meet deadlines
• Proficient in Microsoft Office Applications
• At least 5 years of work experience in marketing or brand management
• Experience leading and influencing cross-functional teams and agency partners
• Experience leveraging data, research, and trends to generate insights (IRI or Nielsen knowledge recommended)
• Demonstrated analytical capabilities and creative problem-solving skills

Nice to Have

• MBA degree
• Knowledge of IRI or Nielsen data

Qualifications

• University Degree (BA/BS) in Marketing or related field, or equivalent experience
• MBA preferred

Benefits & Perks

• Not explicitly specified in the description