Brand Marketing Director - Dr.Jart+

About the Role

Key Responsibilities

• Define and lead global product marketing for assigned category, including developing category and product strategies that drive business forward and reinforce brand equity.
• Partner with Product Development, Global Consumer Marketing, Global Beauty, and Consumer Insights to inform innovation strategy and product launch cadence.
• Monitor franchise performance in the global marketplace and recommend ongoing optimizations.
• Support VP in creating long-term innovation plans and strategies to meet sales and cost targets.
• Manage end-to-end product strategy for all new launches, including insights, pricing, positioning, formula, packaging, and artwork, ensuring comprehensive and on-time 360 launches.
• Lead development of new product launch concepts, program briefs, and relevant meetings to drive launches forward.
• Provide industry, competitive, and internal analysis to inform projects and drive progress.
• Drive messaging hierarchy, copy briefs, and alignment processes.
• Own forecast process, including sizing opportunities and partnering with Global Business Planning.
• Ensure project feasibility and profitability, working with regions to align on product calendar and forecast.
• Participate in new product testing and provide meaningful feedback.
• Lead and motivate cross-functional teams to meet timelines and complete projects.
• Prepare marketing plans for presentation to affiliates and retailers.
• Assess project performance based on market feedback and business results.
• Identify opportunities to refresh products and maintain competitive edge.
• Own SKU rationalization and line edit processes, including discontinuations, gaps, and opportunities.
• Lead biannual innovation summaries and support strategic planning initiatives.
• Provide leadership, motivation, and coaching to team members, fostering a successful product marketing team.
• Drive change and implement new product launch processes.

Requirements

• 8+ years of experience in beauty marketing.
• Product obsessed with a strong focus on innovation.
• Expertise in analytics and ability to synthesize data to drive business decisions.
• Experience with end-to-end beauty product launches and innovation ideation.
• Proven leadership in managing global strategic marketing plans for products and categories.
• Experience in developing new product briefs and leading cross-functional teams.
• Ability to build and develop teams.
• Strategic agility, relationship building, and financial fluency.
• Disruptive mindset, insights-driven, and consumer-first approach.
• Ability to drive change and adapt quickly.

Nice to Have

• Experience with global strategic marketing plans.
• Experience in building and leading teams.
• Strong understanding of market trends and consumer insights.

Qualifications

• Educational background not explicitly specified but implied to be relevant to senior marketing roles.

Benefits & Perks

• Participation in a highly competitive bonus program.
• Participation in the share incentive plan.
• Health insurance coverage.
• Wellness and family support programs.
• Life and disability insurance.
• Retirement savings plans.
• Paid leave programs, holidays, and vacation time.
• Education-related programs.