Brand Marketing Manager, RLS Activations, East, NA (NYC based)

About the Role

Key Responsibilities

• Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives and meets commercial needs.
• Drive development of new customer acquisition and high-net-worth individual (HNWI) strategies.
• Plan and execute retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to increase traffic, sales, and brand consideration.
• Identify high-potential regional brand partnerships to amplify visibility and engage key consumer segments.
• Support new store openings, tourism initiatives, and seasonal moments to enhance engagement and attract new customers.
• Collaborate with retail management, corporate marketing, and PR teams to create exceptional customer experiences.
• Manage all logistics for in-store activations and community events, including vendor coordination, partnership agreements, sourcing materials, and guest lists.
• Oversee onsite event setup, breakdown, and post-event analysis including sales recap, exposure monitoring, and customer sales tracking.
• Manage budgets for events and marketing plans, ensuring accurate billing and invoicing.
• Analyze regional market insights, including competitive and consumer trends, to inform strategy.
• Track and report key performance metrics related to activations and partnerships.
• Serve as the primary retail marketing contact for the East Coast, building relationships with store management, external partners, and internal teams.
• Coordinate with cross-functional teams to ensure alignment of marketing efforts and regional campaigns.

Requirements

• Bachelor's degree (B.A. or B.S.) from a four-year college or equivalent preferred.
• Experience in luxury brand store and event management.
• Proficiency in Word, Excel, PowerPoint, Outlook, and ability to learn technical applications quickly.
• Experience with events management and local PR is a plus.
• Ability to work weekends and travel approximately 60% of the time.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• Ability to work well under pressure in a fast-paced environment.

Nice to Have

• Experience with luxury brand store and event management.
• Events management and local PR experience.

Qualifications

• Bachelor's degree (B.A. or B.S.) from a four-year college or equivalent (preferred)

Benefits & Perks

• Robust benefits package
• Above-market time off
• Hybrid working arrangements
• Incentive compensation where applicable
• Varied learning opportunities