Global Head of Marketing, Uber Advertising

About the Role

Key Responsibilities

• Develop and execute a holistic brand strategy for Uber Advertising and its various sub-brands/products/platforms, aligning with overall business objectives and market trends.
• Work with measurement science to conduct in-depth market research, competitive analysis, and audience segmentation to identify brand opportunities and challenges.
• Develop and drive the end-to-end marketing strategy, from brand-building to growth initiatives.
• Create a clear framework to measure marketing's contribution to the business including brand studies and demand metrics.
• Lead the planning, development, and execution of integrated marketing campaigns to launch new content, promote existing properties, and enhance brand visibility.
• Collaborate closely with content development, production, sales, and PR teams to ensure brand consistency and maximize impact across all touchpoints.
• Identify and manage external agencies and vendors as needed for creative development, media buying, or specialized marketing initiatives.
• Identify the right talent to deliver against your goals, and lead and develop an impactful team of marketing professionals.
• Serve as a visionary leader, driving a customer-first mindset to evangelize the Uber Advertising brand and its value proposition to senior stakeholders, key industry influencers, and internal teams across the organization.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. MBA preferred.
• 10+ years of progressive experience in brand management, marketing, or a related role, with significant experience in the media, entertainment, or digital content industry.
• Proven track record of developing and executing successful brand strategies and integrated marketing campaigns.
• Deep understanding of the media landscape, including traditional, digital, and emerging platforms.
• Strong analytical skills with the ability to interpret market research, consumer data, and brand performance metrics.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
• Highly creative with an eye for design and a passion for storytelling.
• Proficiency in marketing analytics tools, CRM systems, and project management software.
• Experience managing agency relationships and external vendors.

Nice to Have

• Experience working with a diverse portfolio of brands or content types.
• Knowledge of SEO/SEM, social media marketing, and content marketing best practices.
• Experience with brand tracking studies and qualitative/quantitative research methodologies.
• Familiarity with intellectual property and licensing in a media context.

Qualifications

• Educational background in Marketing, Communications, Business Administration, or related fields.
• 10+ years of experience in brand management or marketing roles, with relevant industry experience.

Benefits & Perks

• Eligible to participate in Uber's bonus program.
• May be offered an equity award and other compensation.
• Various benefits as detailed at https://www.uber.com/careers/benefits.