Associate Brand Manager, Commercial Activation

Kenvue Brands LLC

Summit, NJ

Full Time

Entry Level

6 days ago

Job Description

About the Role

Kenvue is a company with a heritage rooted in science, known for iconic brands such as NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S®, and BAND-AID®. The company emphasizes the power of everyday care, innovation, and delivering the best products to customers. Their global team of approximately 22,000 employees values insights, empathy, and a workplace culture where every voice matters. The role of Associate Brand Manager, Commercial Activation, involves leading brand communications and creative activation efforts to support brand growth and retail engagement.

Key Responsibilities

Lead the development of trade marketing content, ensuring alignment with overall marketing strategies and acting as the primary liaison with global brand development teams, customer activation teams, and agency partners to ensure flawless design delivery and implementation.
Oversee the localization of global shopper toolkits, expanding national assets to include omni merchandising requirements, including in-store merchandising and digital assets across the customer landscape.
Develop processes and tools to establish integrated activation calendars and creative development briefs to ensure clear, consistent, and distinctive communications and creative across the omni path to purchase.
Measure the impact of creative efforts across the market and ensure local and BDT teams are informed about which creative assets are driving the best results.
Partner closely with customer teams and agency partners to ensure creative development meets defined objectives, is delivered on time, and is effective.
Design creative assets for custom displays and lead brand inclusion within customer-specific tentpoles and activations.

Requirements

Experience in leading brand communications and creative activation, particularly in retail/trade environments.
Ability to develop and localize trade marketing content and assets.
Strong collaboration skills to work with global teams, agencies, and customer partners.
Experience in developing activation calendars and creative briefs.
Ability to measure and analyze the impact of creative campaigns.
Proficiency in managing multiple touchpoints across physical and mental availability channels.

Working at Kenvue Brands LLC

Kenvue values insights, innovation, and a culture where every voice matters. The company emphasizes putting people first, caring fiercely, earning trust through science, and solving with courage. Their workplace fosters collaboration, empathy, and a commitment to delivering the best products to customers.

Apply Now