Associate Brand Manager, Hero Amazon

Church & Dwight

Ewing Township, NJ

Full Time

Mid Level

97k-125k

about 1 month ago

Job Description

About the Role

Associate Brand Manager, Hero Amazon at Church & Dwight is a hands-on role responsible for managing the Amazon channel for the Hero Cosmetics brand. The position involves leading the seller central account, developing advertising strategies, and driving profitable sales growth. The role offers significant leadership opportunities and works closely with various teams including Brand marketing, Digital Marketing, Creative, and Operations. The company values a culture of courage, determination, collaboration, and ownership, emphasizing innovation and growth.

Key Responsibilities

Drive sales growth on the Amazon platform by optimizing product listings (PDP Copy, Images, A+ Content), pricing strategies, and promotional activities (Lightning Deals, Best Deals, Prime Exclusive Discounts).
Lead content generation for brand initiatives, tentpoles, and new item launches to enhance brand presence and results.
Develop and implement Sponsored Ads strategy to increase sales, AOV, and maximize Return on Ad Spend.
Develop Amazon DSP strategy in coordination with the agency lead and maintain Amazon Marketing Cloud reporting objectives.
Report Amazon Ads and Sales performance to leadership teams, including weekly, bi-weekly, and quarterly results against KPIs.
Own the execution of day-to-day tasks supporting the Hero Amazon business, including catalog management, promotional execution, and troubleshooting issues.
Partner with the Director of Operations on inventory management, listing uptime, and FBA replenishment.
Collaborate with Demand Planning for SKU-level demand planning and inventory forecasting.

Requirements

Bachelor's degree in Business Administration, Marketing, or a related field; Master's degree is a plus.
2+ years of experience in e-commerce, specifically in Amazon marketplace management and advertising.
Proven track record of successfully driving sales and revenue growth on Amazon.
Familiarity with Amazon policies, algorithms, and best practices.
Expertise in using Amazon Seller Central and tools such as Helium10, Perpetua, PacVue, DataHawk, GETIDA, and other SaaS integrations.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills for effective interaction with internal teams and external partners.
Detail-oriented with strong organizational skills to oversee daily operations.

Nice to Have

Experience in the beauty industry.

Qualifications

Bachelor's degree in Business Administration, Marketing, or a related field.
Master's degree is a plus.
2+ years of relevant e-commerce experience.

Working at Church & Dwight

Our unique, informal culture champions courage, determination, and collaboration. We believe in an open and supportive team environment that encourages responsibility and ownership. We are passionate about working hard, innovating, and pushing boundaries, with a shared belief that growth and impact are possible through collective effort.

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