Associate Brand Manager, Hero Amazon
Church & Dwight
Job Description
About the Role
A collective energy and ambition. A place where you can make a real difference. We're a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. Church & Dwight is looking for an associate manager that will own the day to day management of the Amazon channel for the Hero Cosmetics brand. The candidate will act as the lead owner of Hero's seller central account as well as lead advertising strategy with a focus on maximizing profitable sales growth in the channel. This is a “Hands on” role with significant leadership opportunity that would be ideal for a strong early career amazon brand manager. This position reports to the Associate Director, 3P Marketplace and will work closely with the broader Hero team including Brand marketing, Digital Marketing, Creative, and operations.
Key Responsibilities
- Drive sales growth on the Amazon platform by optimizing product listings (PDP Copy, Images, A+ Content), pricing strategies, and promotional activities (Lightning Deals, Best Deals, Prime Exclusive Discounts).
- Lead content generation for any and all brand initiatives, tentpoles, and new item launches to drive best in class results while bringing the Hero equity to life.
- Develop and implement Sponsored Ads strategy to drive incremental sales, increase AOV, and maximize Return on Ad Spend.
- Develop Amazon DSP strategy in coordination with our current Amazon Agency Lead and maintain the Amazon Marketing Cloud reporting objectives for Hero Cosmetics (and other potential brands).
- Report Amazon Ads and Amazon Sales performance to Hero and CHD leadership teams, including weekly, bi-weekly, and quarterly results against baseline KPIs.
- Own the execution of all day-to-day tasks needed to support the Hero Amazon business including catalog management, promotional execution, and troubleshooting any and all business issues.
- Partner with the Director of Operations for day-to-day operations related to Amazon, including inventory management, listing uptime, and FBA replenishment.
- Partner with Demand Planning Manager for SKU-level demand planning and inventory forecasting.
Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 2+ years of experience in e-commerce, with a focus on Amazon marketplace management and advertising.
- Proven track record of successfully driving sales and revenue growth on the Amazon platform.
- Familiarity with Amazon's policies, algorithms, and best practices.
- Expert in using Amazon Seller Central and related tools, such as Helium10, Perpetua, PacVue, DataHawk, GETIDA, and other comparable SaaS integrations.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong organizational ability and attention to detail in overseeing day-to-day operations.
- Excellent communication skills to interact effectively with internal teams and external partners.
Nice to Have
- Master's degree in Business Administration, Marketing, or related field.
- Experience in the beauty industry.
Qualifications
- Educational background in Business Administration, Marketing, or related field.
- Experience with e-commerce analytics and reporting tools.
Working at Church & Dwight
Our unique, informal culture champions courage, determination and collaboration. We believe in an open and supportive team environment that encourages responsibility and ownership. We are proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Church & Dwight
Website
churchdwight.com
Location
Princeton, SC
Industry
Soap and Other Detergent Manufacturing
Similar Jobs
Other opportunities you might be interested in
Coordinator, Brand Marketing
Fanatics
Brand Marketing Associate, Content, NA
Ralph Lauren
Vice President, Enterprise and Brand Marketing
Vizient
Brand Marketing Intern
Syngenta
Vice President, Enterprise and Brand Marketing
Vizient
Global Head of Marketing, Uber Advertising
Uber