Associate Copywriter (Product Copy) - Hybrid

About the Role

Key Responsibilities

• Curates product descriptions and formulates attributes and features for all products on Belk.com
• Assists with edits, writing, and gathering missing information from digital merchandising teams while adhering to all short-term and long-term product/assortment deadlines
• Obtains missing information on product based on the requirements of the Product Description Page Style Guide
• Verifies accuracy of all features and attributes included but not limited to product information and/or functionalities, while adhering to brand guidelines and legal requirements
• Communicates with internal and external partners for the best possible story and product presentation and adjusts copy to meet the needs of the customer, marketing, and management
• Reviews trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach
• Benchmarks competitors and brands to identify important trends in retail fashion and home merchandise, ensuring our product copy is fresh and exciting
• Performs other duties as assigned
• Complies with all policies and standards

Requirements

• Bachelors degree in Communication, Journalism, English, or Public Relations or working years of experience
• Strong writing skills to include tone, structure, grammar, spelling, and factual accuracy
• Ability to develop creative copy concepts for eCommerce
• Ability to work both independently or in a team environment
• Highly organized with attention to detail
• Understanding of retail climate, landscape, and terminology

Nice to Have

• Background in Fashion Writing
• 1-2 years related experience or training
• Understanding of SEO

Qualifications

• Background in writing, journalism, advertising, marketing, freelance writing, communications, retail is useful