Associate Digital Marketing Analyst (Hybrid)

Belk

Charlotte, NC

Full Time

Entry Level

9 days ago

Job Description

About the Role

The Associate Digital Marketing Analyst's goal is to help develop and implement well thought out and strategic marketing plans for Digital Marketing to generate Ecommerce sales. Success will be measured by return on investment metrics, as well as overall execution of the plan. This person will report to the Digital Marketing Lead and collaborate with Digital Marketing, Digital Experience, and Merchandising as well as outside partners and vendors. The role requires excellent communication skills, adaptability, and a proactive approach to challenges.

Key Responsibilities

Coordinate and grow email program
Pro-actively monitor and measure performance, trends and projections
Manage and communicate effectively with agency and industry contacts
Prepare marketing budgets, forecasts and reports pertaining to these programs
Ensure that the company voice and messaging is not infringed upon and that the correct verbiage is used at all times
Interface with the merchant team and other departments in relation to the respective channel's role within the Marketing mix and work with other Marketing channels to leverage opportunities
Help redefine the best practices as they relate to brand protection and channel growth
Performs other duties as assigned
Complies with all policies and standards

Requirements

Bachelor's degree in Marketing, Journalism, Business Administration, English or Retail Studies
1-3 years of marketing experience; Marketing in-house or agency preferred
1 year of retail experience preferred
Preferably Digital Marketing experience in Email/CRM, Social Media, or online retail