Associate Director, Consumer Marketing - US Rare Hematology

Sanofi

Cambridge, MA

Full Time

Director

7 days ago

Job Description

About the Role

This role will drive consumer digital marketing efforts with the primary focus on rilzabrutinib. Rilzabrutinib is an innovative BTK inhibitor and a 'pipeline in a pill' with its anticipated first launch in Immune Thrombocytopenia (ITP), an autoimmune rare blood disorder. This individual will partner with multiple cross-functional teams and agencies to drive the creation and ongoing optimization of digital campaigns, aligning digital plans and strategies with brand objectives, goals, and budgets. This position is based in Cambridge, MA and will report into the consumer marketing lead for rare hematology. Sanofi is an innovative global healthcare company, committed to transforming the lives of people with autoimmune/rare blood disorders, among other diseases of high unmet need.

Key Responsibilities

Support the execution of digital engagement activities to drive desired behavior change by understanding brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle.
Understand and leverage multiple channels to reach consumers, integrating channels to deliver cross-channel customer journeys.
Focus on enabling the best customer experience in every interaction.
Develop actionable digital measurement plans, select KPIs, and set goals, targets, and measurement milestones aligned with business objectives.
Increase key performance metrics such as organic prospect traffic, time on page, click-through rates, subscribers, form fills, and registrations.
Use data and insights to steer digital investments, sharing insights and shaping recommendations based on behavioral and performance data to assess campaign lift and ROI.
Act as the key point person for high-profile digital initiatives (e.g., Digital Accelerator) and pilots.
Adapt to the changing digital landscape to identify impactful opportunities for the brand.
Partner effectively with cross-functional teams and agency partners in a highly matrixed environment.

Requirements

Bachelor's degree and 5+ years' experience in the pharmaceutical or biopharmaceutical industries.
Experience in brand/digital marketing and customer experience planning.
Strategic digital planning and execution skills.
Ability to build cross-functional consensus.
In-depth understanding of digital marketing channels and their benefits.
Strong knowledge of digital marketing trends and innovations.
Ability to interpret digital marketing insights and provide optimization recommendations.
Experience in agency management.
Regulatory review experience.
Proactive problem-solving skills and solution-oriented approach.

Nice to Have

Experience with digital measurement and analytics tools.
Experience working on autoimmune or rare blood disorder products.
Familiarity with digital marketing pilots and initiatives like Digital Accelerator.

Qualifications

Bachelor's degree
5+ years of experience in pharmaceutical or biopharmaceutical industries

Benefits & Perks

Supportive, future-focused team environment.
Opportunities for career growth and international mobility.
Well-crafted rewards package recognizing contributions.
Health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs.
At least 14 weeks' gender-neutral parental leave.

Working at Sanofi

Sanofi is committed to transforming lives through innovative healthcare solutions, fostering a diverse and inclusive workforce, and supporting employee growth and wellbeing. The company emphasizes collaboration, scientific progress, and making a real impact on patients worldwide.

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