Digital Marketing Specialist

Professional Search Network

Paramus, NJ

Full Time

Mid Level

58k-69k

4 days ago

Job Description

About the Role

We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online engagement and conversions. This role requires proficiency in various digital marketing channels, including SEO, social media, email marketing, and performance analytics. If you are passionate about leveraging technology to enhance brand visibility and customer engagement, we want to hear from you.

Key Responsibilities

Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic.
Conduct keyword research and optimize website content for SEO using industry-standard tools.
Manage social media accounts, creating engaging content that resonates with target audiences across platforms.
Utilize Google Ads and Facebook Advertising to design and execute paid advertising campaigns aimed at maximizing ROI.
Analyze campaign performance using Google Analytics and other analytics tools to inform future marketing strategies.
Create compelling content for websites, blogs, emails, and social media that aligns with brand messaging.
Collaborate with graphic designers to produce visually appealing marketing materials using Adobe Creative Suite.
Oversee the management of content management systems (CMS) such as WordPress for website updates and maintenance.
Implement conversion optimization techniques to enhance user experience and increase lead generation.
Stay up-to-date with the latest trends in digital marketing, e-commerce, and technology advancements.

Requirements

Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
Proficiency in SEO tools, Google AdWords, SEM, and performance marketing strategies.
Familiarity with HTML, CSS, JavaScript, SQL for basic website management and troubleshooting.
Strong skills in email marketing automation platforms and analytics reporting.
Experience in B2B marketing as well as e-commerce strategies is preferred.
Excellent copywriting skills with the ability to create persuasive content tailored to different audiences.
Knowledge of graphic design principles; experience with Adobe Photoshop is a plus.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
A proactive attitude towards learning new technologies and staying current within the digital landscape.