Associate Director of Digital Marketing

About the Role

Key Responsibilities

• Owns the firmwide digital marketing strategy across social media, email marketing, SEO/content, and website performance marketing
• Partners with other COEs and Sector Marketing Directors to ensure digital initiatives align with market priorities, campaigns, and ABM programs
• Leads the development of digital playbooks, best practices, and KPIs to drive performance and consistency across channels
• Oversees organic and paid social media strategy to amplify brand, campaigns, and thought leadership
• Ensures content calendars are aligned to audience needs, market moments, and campaign objectives
• Directs social listening, community management, and engagement tactics to build brand loyalty and relationships
• Leads the design and execution of segmented, personalized email programs, including nurture sequences, newsletters, and event communications
• Oversees marketing automation workflows, lead scoring, and triggered campaigns to increase engagement and conversion
• Drives continuous testing and optimization for open rates, click-through rates, and conversion metrics
• Directs the firm's organic search strategy, ensuring web content is discoverable, relevant, and authoritative
• Partners with Brand and Campaigns COEs to align content with keyword strategy, market demand, and client needs
• Ensures all content is optimized for both search performance and user experience
• Leads efforts to improve website UX, speed, accessibility, and conversion rates
• Oversees analytics, heatmapping, and user behavior tracking to inform data-driven improvements
• Partners with Creative and IT teams to implement landing pages, A/B testing, and CRO strategies
• Defines channel-level KPIs and dashboards to track digital performance and ROI
• Leverages analytics to continuously improve targeting, creative, and conversion strategies
• Reports insights and recommendations to the VP, Demand Generation & ABM and the Marketing Leadership Team
• Fosters a culture of curiosity, agility, and data-driven decision-making
• Builds strong cross-functional relationships with other COEs, Sectors, and Practices to ensure digital's role in achieving growth objectives
• Responsible for staying ahead of digital marketing trends, emerging technologies, and platform innovations
• Travel may be required

Requirements

• Bachelor's degree in Marketing or related degree
• Typically with 15+ years of experience in digital marketing, with 10+ years of strategic marketing experience
• Experience in InDesign, Photoshop and Illustrator graphic software preferred
• Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
• Prior experience in architecture/interior design, including knowledge of global trends shaping the industry and client's industries, preferred
• Proven experience to design and execute integrated digital marketing strategies that align with business goals
• Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority
• Successful track record with managing a team and performing duties in a fast-paced environment
• Experience in logistics management including connecting people and resources to the right place at the right time
• Experience setting measurable objectives, defining KPIs, and tracking ROI across multiple digital channels
• Experience with marketing automation platforms, CRM systems, web analytics tools, and social listening platforms
• Experience in B2B marketing, preferably within professional services, architecture, design, or related industries
• Excellent understanding of best practices in social media (organic and paid), email marketing, SEO, content strategy, and website performance marketing
• Excellent analytical skills with the ability to translate data into actionable insights and optimizations
• Excellent attention to detail and commitment to excellence
• Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
• Strong understanding of user experience (UX), conversion rate optimization (CRO), and accessibility standards
• Strong understanding of long sales cycles, high-value relationship-driven business models, and account-based marketing principles
• Strong presentation skills
• Strong organizational skills and the ability to work on multiple projects at the same time
• Ability to adapt quickly to changing priorities, markets, and technologies while maintaining strategic focus
• Ability to confidently communicate with a wide variety of internal and external constituents
• Ability to proactively problem solve and apply innovative solutions
• Ability to work and collaborate in a team environment, and ability to work independently and prioritize work
• Ability to effectively meet deadlines at expected quality

Nice to Have

• Experience in InDesign, Photoshop and Illustrator graphic software
• Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint
• Prior experience in architecture/interior design, including knowledge of global trends shaping the industry and client's industries

Qualifications

• Bachelor's degree in Marketing or related degree
• 15+ years of experience in digital marketing
• 10+ years of strategic marketing experience