Associate Director, Digital and Performance Marketing

About the Role

Key Responsibilities

• Own the development and implementation of digital and performance marketing initiatives based on experience, e.g., Paid Social & Display, Search Engine Marketing, Point of Care, website and video development.
• Synthesize actionable insights from a mix of qualitative and quantitative data to continuously refine marketing strategies, optimize campaign performance, enhance patient experience and increase return on investment.
• Develop and implement comprehensive multi-channel marketing strategies to effectively engage patients throughout their journey.
• Influence without direct authority, collaborate across functions including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, and other teams.
• Stay informed on the latest developments, standard methodologies and emerging technologies in digital and performance marketing to proactively identify new opportunities to explore, pilot and implement.
• Establish goals and critical metrics to measure the effectiveness of marketing initiatives, with a focus on continuous learning and data-driven optimization.
• Effectively engage agency partners, handle scopes of work, and develop and execute initiatives; foster collaborative relationships.
• Build cases to secure investment and contribute to Patient Marketing budget management, ensuring optimal use and tracking of resources.

Requirements

• Bachelor's degree or equivalent in marketing or a similar field; MBA preferred.
• 5+ years professional experience in healthcare marketing or biotech/pharmaceutical marketing and driving growth in a fast-paced environment.
• Proven track record in digital and performance marketing channels and tools, with an inquisitive mentality for what's next.
• Skilled in both strategy and execution with an analytical approach, strong marketing fundamentals, and the ability to build productive partnerships.
• Sharp analytical capabilities to dissect data and uncover insights that can be turned into impactful actions.
• Excellent communication and storytelling skills—written, verbal, and visual.
• Peer leadership skills, including inspiring and empowering teams without direct authority.
• A creative, “what's possible” attitude that always puts the patient first.
• Highly organized with strong attention to detail, clarity, accuracy, and conciseness.
• Experience in managing external partners (e.g., agencies).
• Ability to interact and successfully build relationships in a dynamic and culturally diverse workplace.
• Ability to work well in a hybrid environment.

Nice to Have

• Experience with emerging technologies such as AI.
• Experience in healthcare or biotech/pharmaceutical industries.

Qualifications

• Bachelor's degree or equivalent in marketing or a similar field.
• MBA preferred.

Benefits & Perks

• Flexible approach to how we work.
• Health benefits and time-off plans.
• Competitive compensation package, including bonus.
• Equity Awards (Long-Term Incentives).
• Employee Stock Purchase Plan (ESPP).