Performance Marketing Manager - US Based Remote

About the Role

Key Responsibilities

• Architect strategic marketing campaigns that span the full customer lifecycle—from awareness to conversion and retention.
• Design and execute test-and-learn strategies to optimize digital marketing performance across the funnel, with a focus on owned channels.
• Analyze campaign performance and user behavior to identify conversion bottlenecks and opportunities, partnering with business intelligence teams for attribution and tracking.
• Collaborate with brand, content, and digital teams to align messaging and creative with performance goals.
• Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health.
• Partner with sales enablement to ensure marketing efforts support lead quality and sales conversion.
• Collaborate with sales teams to build targeted CRM campaigns and automated workflows that drive engagement, support list-building, and accelerate lead conversion.
• Lead CRM strategy and execution with a focus on enabling sales teams through segmentation, automation, and campaign tools.
• Manage CRM reporting and analytics to evaluate campaign effectiveness and user engagement.
• Ensure Sales CRM campaigns are aligned with broader marketing goals and sales strategies.
• Collaborate with IT and marketing operations to maintain Sales CRM data integrity and automation workflows.
• Stay current on Sales CRM and email marketing best practices, tools, and compliance standards.
• Build out a robust strategy and vision for the sales CRM, including a results-driven product roadmap.
• Partner with sales leaders to gather user feedback and translate into actionable improvements.
• Serve as a liaison between sales, marketing, product, and technology to ensure CRM functionality supports business goals.
• Lead internal communications and training around CRM enhancements, best practices, and user adoption.
• Monitor CRM utilization and performance, delivering insights to leadership and recommending optimizations.

Requirements

• 5+ years in performance marketing, digital marketing, or CRM strategy roles.
• Hands-on experience with CRM platforms such as Microsoft Dynamics 365 and HubSpot, and marketing automation tools.
• Strong analytical skills with experience in A/B testing, funnel analysis, and marketing attribution.
• Experience managing email marketing programs, including segmentation, automation, and reporting.
• Familiarity with UX principles, customer journey mapping, and lead lifecycle management.
• Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred.
• Experience working cross-functionally in a matrixed environment.
• Bachelor's degree preferred but not required.

Nice to Have

• Experience in B2B or B2B2C marketing environments.
• Understanding of brand storytelling and sales enablement strategies.
• Familiarity with Agile methodologies and product development cycles.