Manager, Advertiser Activation Marketing

Job Description

About the Role

The SMB Performance Marketing organization contributes directly to Meta's mission by connecting small and medium sized businesses across the world with their customers on Facebook, Instagram, and Messenger, while helping them grow through solutions like advertising and messaging. The team helps more than 99% of Meta's 10 million plus advertisers and has a potential business larger than 200+ million active pages on Meta. Meta is seeking an experienced marketing leader for its SMB Performance Marketing team who is passionate about performance marketing, online advertising, customer experience, and developing teams and individuals. The role involves leading a team of marketers to help existing small business advertisers grow and drive new advertiser acquisition via self-serve marketing campaigns, partnering with cross-functional teams, and establishing the marketing vision.

Key Responsibilities

Lead, manage, and grow a team of marketers to deliver business results.
Mentor individuals, recruit, train, and onboard team members.
Innovate and develop step-changing marketing strategies and campaigns that drive short term and long term growth.
Prioritize initiatives and stakeholders to ensure impactful delivery.
Leverage a data-driven mindset and scaled approach to drive global and regional impact.
Build productive relationships with leaders across Meta teams including product, engineering, sales, business development, marketing operations, data science, demand management, sales planning/operations, and finance.
Create a team environment centered on impact, transparency, individual and business growth, and fun.
Communicate effectively at all organizational levels.
Partner with cross-functional teams to drive infrastructure requests, operational expertise, and process efficiencies.

Requirements

BA/BS degree or equivalent work experience.
8+ years of work experience in marketing.
2+ years experience building, leading, and mentoring teams.
Experience in performance marketing, specifically with digital channels.
Knowledge of digital marketing channels like email, Facebook and Instagram ads, in-product marketing, etc.
Understanding of customer segmentation and lifecycle marketing.
Demonstrated experience achieving marketing results against organizational objectives at a global scale.
Analytical experience and collaboration with analytics/data science teams on defining KPIs, experimental design, and cross-channel measurement.
Experience working with in-house infrastructure such as marketing targeting, delivery infrastructure, and reporting.
Proven leadership including influencing and communicating across cross-functional teams.
Region-specific marketing experience with APAC, LATAM, or EMEA.
Experience driving step change performance marketing strategies for new programs.
Experience deriving insights and influencing new program ideas or offers.
Experience working with a global team, including remote direct reports.
Avid Facebook/Instagram/WhatsApp user.

Nice to Have

Experience driving step change performance marketing strategy for new programs.
Region-specific marketing experience with APAC, LATAM, or EMEA.
Experience working with a global team, including remote direct reports.

Qualifications

BA/BS degree or equivalent work experience.

Working at Meta

Meta emphasizes building a collaborative workplace with diverse perspectives, fostering a team environment centered on impact, transparency, growth, and fun.

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