Programmatic Trading Analyst, Manager

About the Role

Key Responsibilities

• Streamline, standardize, document, and automate programmatic and retail media campaign setup, trafficking, optimization, monitoring, and QA processes across Amazon Ads, retail media networks, and traditional DSPs.
• Advise on Amazon DSP strategies, integrated media best practices, and tactical steps throughout the campaign lifecycle to support brand goals.
• Execute seamless campaign launches across Amazon DSP, other retail media partners, and programmatic platforms, ensuring accurate setup and trafficking.
• Lead optimizations for Amazon Ads and broader programmatic campaigns to drive ROI/ROAS and growth through ecommerce-first media strategies.
• Collaborate with internal and external partners to discover and activate new retail media opportunities, test emerging formats, and leverage programmatic technology innovation.
• Partner with Investment, Strategy, Brand, Sales teams to strengthen in-house retail media expertise, maximize efficiencies, and scale best practices.
• Maintain mastery of retail media and programmatic buying technologies, including Amazon DSP, AMC, tag management, and ad servers.
• Select optimal campaign setups to maximize retail media and national optimization options, and share performance insights across brands.
• Monitor campaign performance proactively to identify optimizations that maximize return on ad spend and meet sales goals.
• Troubleshoot and escalate campaign launch, troubleshooting, and optimization issues across Amazon Ads and other platforms.
• Collaborate on scheduled Amazon Ads tests, AMC-based audience strategies, and cross-platform retail media pilots to drive learning and innovation.
• Deliver operational excellence in ecommerce and retail media activation, optimization, and reporting to ensure media efficiency and sales growth.
• Provide technical and thought leadership in Amazon Ads, programmatic activation, and retail media innovation to internal stakeholders.

Requirements

• 7-10+ years' experience in programmatic and retail media activation, with significant hands-on experience in Amazon DSP and ecommerce-focused DSP buying.
• Advanced knowledge of retail media buying strategy, optimization, and measurement, including 3rd-party data integration and custom audience creation.
• Proven track record managing significant programmatic and Amazon Ads budgets to achieve brand awareness and sales performance goals.
• Strong expertise in ecommerce-focused targeting tactics: Custom and offshelf CPG audiences, lookalike modeling, search retargeting, and retailer-specific data activation.
• Clear communication skills with ability to support retail media POVs with data-driven rationale.
• Exceptional project management, cross-functional collaboration, and fast decision-making skills.
• Proficiency in Excel.

Nice to Have

• Experience with Amazon Ads, Google Ads, or other retail media networks such as Walmart Connect, Criteo, Instacart.
• Focus and passion for advanced measurement and experience working with TransUnion measurement products.

Qualifications

• Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

• Salary of approximately $115k-170k, with potential bonuses or incentives.
• Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.