Associate Director, Global Pulmonology Marketing

Regeneron

Sleepy Hollow, NY

Full Time

Director

155k-253k

24 days ago

Job Description

About the Role

The Associate Director, Global Pulmonology Marketing, will lead the development and execution of key global HCP, peer-to-peer, congress and patient marketing initiatives to support the product for the treatment of asthma and COPD. The role involves developing marketing tactics consistent with global strategy, working with key opinion leading physicians, collaborating across multiple functions and indications, and working closely with alliance partners to ensure consistent development and execution of marketing initiatives. The position requires strategic acumen, executional excellence, and the ability to prioritize in a fast-paced environment.

Key Responsibilities

Develop and complete Global HCP marketing strategy, campaign, and messaging for HCP disease education and brand promotion
Lead development of advisory boards, promotional speaker decks, and KOL engagement plans
Coordinate brand presence and activities (sponsorships, exhibits, advertising, symposia, etc.) at international scientific congresses
Serve as the commercial excellence lead, supporting Regeneron global affiliate offices in the localization of global strategies, materials, and market and competitive insights
Develop global patient marketing strategies including patient awareness, acquisition, and retention campaigns as well as patient support program (PSPs) that global markets can implement

Requirements

Pharmaceutical/Biotech marketing experience
Ability to operate in a high-paced launch environment
Strong strategic and scientific skills
Self-starter with the ability to work independently
Agency and budget management experience
Minimum of a bachelor's degree
7+ years of leadership experience
5+ years of pharmaceutical/biotech marketing or related experience
Able to be onsite 4 days a week

Qualifications

Bachelor's degree at a minimum
7+ years of leadership experience
5+ years of pharmaceutical/biotech marketing or related experience

Benefits & Perks

Comprehensive benefits, which often include health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off (depending on location)