Associate Director, Marketing

About the Role

Key Responsibilities

• Help lead development of the brand's omnichannel experience, including salesforce and digital strategies, and promotional tactics for both HCPs and patients.
• Manage marketing materials from concept through Medical Legal Review (MLR) and final distribution.
• Ensure consistent brand messaging and positioning across all marketing initiatives.
• Serve as analytics team lead by identifying and analyzing key performance metrics, supporting campaign analysis, and contributing to market analytics and reporting.
• Maintain an Excel-based centralized tracking system for Statements of Work (SOWs) and associated spend to support budget management.
• Review all marketing materials to ensure accuracy, consistency, and alignment with brand standards and messaging.
• Collaborate with internal teams, cross-functional partners, and the Agency of Record to align on brand needs, manage timelines and budgets, and ensure seamless execution of marketing initiatives.
• Manage all aspects of the Speaker Bureau.
• Attend US-based conferences to understand key market developments and perspectives of scientific leaders.

Requirements

• Minimum 7 years of pharmaceutical marketing experience with significant responsibilities in HCP promotions.
• Minimum of 1-2 years of oncology/hematology experience required.
• Strong understanding of marketing principles, strategies, and best practices.
• Strong scientific and business acumen, with the ability to formulate strategies that identify long-term benefits for customers.
• Ability to navigate internal review processes and foster effective cross-functional collaboration.
• Excellent verbal and written communication skills.
• Operational proficiency with PowerPoint, Word, and Excel.
• Willingness to travel domestically.

Nice to Have

• Experience with patient promotions and/or sales.
• Launch experience in pharmaceutical marketing.

Qualifications

• BA/BS degree in science or business-related discipline preferred, or equivalent experience.
• MBA or advanced degree is a plus.

Benefits & Perks

• Competitive salary range between $200,600 - $236,000 annually, based on experience and market factors.
• Potential for annual bonus/incentive plans, long-term incentive plans, and discretionary awards.
• Full range of medical, financial, and other benefits, including 401(k), paid time off, vacation, sick leave, and parental leave.