Associate Director Marketing Analytics - Eye Care

About the Role

Key Responsibilities

• Serve as analytics partner to the Glaucoma and Retina teams, providing a wide variety of analytics solutions including reporting, tracking, and advanced analytics.
• Derive insights from patient analytics to understand market dynamics, brand performance, and identify key opportunities.
• Contribute to monthly business operations, annual financial forecasting, and brand planning processes with fact-based recommendations.
• Determine sub-national drivers of brand performance through diagnostics and customer behavior analysis.
• Leverage innovative analytic models that address critical business issues while meeting technical and cost criteria.
• Develop promotional investment strategies and guide marketing mix decisions to optimize performance and support business growth.
• Demonstrate proficiency in syndicated and proprietary data, data science, and modeling techniques, synthesizing insights into compelling narratives.
• Lead data strategy efforts in partnership with BTS to ensure accurate and reliable Eye Care data assets for reporting and analytics.
• Manage and develop direct reports (1-2), exposing them to leadership opportunities to accelerate career growth and maximize team efficiency.

Requirements

• Bachelor's Degree required, with a preference for marketing, sales, or quantitative analysis concentration.
• 10+ years of relevant experience in quantitative analysis of sales and marketing information within the Pharma/Biotech industry.
• 3+ years of leadership experience.
• Proven ability to collaborate effectively and influence in a matrixed organization.
• Strong analytical reasoning, business acumen, and problem-solving skills.
• Experience with current analytics/machine learning methods.
• Advanced experience with third-party pharmaceutical data sources such as IQVIA/SHS Sales Data and specialty pharmacy data.
• Deep hands-on expertise in analytical methods and tools, including machine learning.
• Excellent communication and influencing skills, comfortable presenting to senior management.
• Strong project management, prioritization, and vendor management skills.
• High motivation, strong work ethic, and positive attitude under tight timelines.

Nice to Have

• Advanced degree in a related field.
• Experience with launch support, digital analytics, or promo optimization.
• Experience with data science and modeling techniques beyond basic analytics.

Qualifications

• Bachelor's Degree in marketing, sales, or quantitative analysis (advanced degree preferred).
• 10+ years of experience in sales and marketing data analysis within Pharma/Biotech.
• 3+ years of leadership experience.

Benefits & Perks

• Paid holidays, sick leave, and paid time off.
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.