Associate Director, Marketing Science

About the Role

Key Responsibilities

• Lead the Marketing Science team by providing analytics-based strategic insights and direction to aid in the development of creative strategy and measurement plans for clients.
• Work closely with Marketing Science Leads, Account Management, Creative, Research, and Media teams to provide consultative perspectives on retailer and cultural trends, shopper behavior, and commerce technology.
• Support agency new business opportunities as requested.
• Act as a thought leader to account teams on campaign planning and campaign effectiveness.
• Define key metrics and set goals.
• Incorporate opportunity sizing and predictive ROI analysis into planning.
• Understand shifting landscapes in commerce and commerce technology.
• Stay informed on cultural trends across generations.
• Develop strategic recommendations from results in the format of strategic stories & playbooks.
• Function as the subject matter expert for retail and commerce.
• Research best-in-class examples from other brands.
• Support new business by bringing new methodologies and strategies and leveraging data.
• Interrogate client briefs for completeness.
• Develop client and creative presentations in Keynote and PowerPoint on strategies, insights, barriers, and solutions.
• Maintain good working relationships with creative leaders.
• Review work of Analytics team members and provide feedback and recommendations.

Requirements

• Minimum of 5+ years of experience performing and leading analytics initiatives.
• Experience in the CPG industry and proficiency with data/tools like Nielsen, IRI, Numerator.
• Strong cultural and detective skills with experience analyzing business problems.
• Advanced skills in Keynote and PowerPoint.
• Proficient knowledge of IRI/Simmons is a benefit.
• Critical thinking skills; ability to draw conclusions, find creative solutions, and approach problems structurally.
• Ability to build relationships across teams, departments, vendors, and clients.
• Excellent communication skills, capable of explaining complex concepts to non-quantitative audiences.
• Ability to manage timelines and deliverables across multiple projects.

Nice to Have

• Proficiency with IRI/Simmons data.

Benefits & Perks

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Variety of paid time off offerings supporting work-life balance and wellness.
• Growth-oriented opportunities with training and feedback programs.
• Hybrid work approach with teams in the office an average of four days a week.