Associate Director, Media Planning (Austin)

About the Role

Key Responsibilities

• Provide and guide strategic input for all media plans, internally and externally
• Accountable for media plan output, accuracy, and overall excellence
• Demonstrate ability to use resources (syndicated, proprietary, analyst data) to help guide client's marketing goals and apply to recommendations
• Work with activation department leads (programmatic, social, search, content, among others) to outline appropriate processes and timelines
• Understand and adopt new techniques and technologies that are relevant for clients' media strategies
• Be the central contact across investment, strategy, and analytics teams
• Build trusting, collaborative relationships with clients at appropriate levels
• Represent the client's point of view when reviewing work, use this perspective when providing feedback to team and presenting to client
• Work with large teams - directly and indirectly with junior talent and internally across departments
• Provide and discuss industry information on media, markets and related dynamics
• Construct and deliver accurate, honest performance management documents

Requirements

• 6+ years of integrated media planning experience, preferably within B2B or fintech
• Experience developing tactical campaigns for digital channels
• Experience managing a team of planners
• Knowledge of current trends and innovations in media and culture
• Knowledge of insights tools such as MRI and Simmons and tools like Nielsen Ad Intel and/or Kantar Stradegy
• Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
• Understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester)

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave