Supervisor, Integrated Media Planning

About the Role

Key Responsibilities

• Work with Associate Media Director and Director to establish media objectives and strategies for advertising campaigns
• Ensure delivery against key milestones, build and manage timelines for integrated media campaigns
• Provide full media planning service for client across all media types
• Train and assist in the development of AMP and Planner's media skills (online and offline)
• Manage AMP and Planner work output and volume
• Work as the client contact managing day-to-day questions and developing appropriate courses of action
• Explore media alternatives and develop media solutions, demonstrating strategic thinking, creativity, and solid decision-making
• Oversee media plan and budget maintenance, ensuring strong level of accuracy
• Accurately manage investments and SOX compliant purchase authorization process
• Compile and interpret media research for use in media plan development
• Present media plans and recommendations internally and to clients
• Maintain responsive working relationships with internal media buyers, creative teams, and other media contacts
• Stay apprised of new opportunities by meeting with media/vendor representatives on an ongoing basis; Formulate POVs
• Maintain knowledge of current media industry issues and trends
• Help in the development of competitive analysis in order to gain knowledge of the competitive marketplace

Requirements

• Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
• A minimum of 4 years of media planning experience; integrated experience strongly desired
• Strong experience planning for national television and digital
• Spot TV, Radio, OOH, Print a plus
• At least two years management experience required
• Excellent communication skills both written and verbal
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
• Demonstrated proactive approach to problem solving and critical thinking
• Proven media planning skills and clear understanding of the media process
• Ability to be agile and adaptable within a quick turnaround business environment
• Experience planning Upfront TV campaigns required
• Digital Upfront experience is a plus
• Ability to work independently or as part of a team
• Proficient in proprietary analytics and syndicated research tools

Nice to Have

• Experience planning Upfront TV campaigns
• Digital Upfront experience

Qualifications

• Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
• A minimum of 4 years of media planning experience

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits