Media Supervisor- Omnichannel Strategy

About the Role

Key Responsibilities

• Develop and manage holistic omnichannel media and activation plans, spanning digital media & social channels with seamless integration across platforms.
• Analyze campaign performance, applying insights from KPIs and media metrics to refine strategies, elevate client results, and enhance ROI.
• Partner closely with Client Engagement teams to develop and present content to regional / local clients to highlight program impact to business metrics, make recommendations to improve performance.
• Analyze media performance data (KPIs, ROAS, ROI) from various sources to identify trends, opportunities, and areas for improvement within individual dealer trade areas.
• Craft compelling narratives and presentations that clearly communicate media performance insights to dealers and regional leadership.
• Develop and deliver engaging dealer performance decks that highlight key performance indicators, demonstrate the effectiveness of current media strategies, and provide recommendations for optimization.
• Work closely with the data activation team, account management, and regional marketing managers to ensure alignment on strategy, messaging, and execution.
• Identify test & learn initiatives to optimize media performance and improve ROAS/ROI.
• Stay informed about industry trends, competitor activities, and local market conditions to inform media strategies and recommendations.
• Serve as a key point of contact for dealers regarding media performance and strategy, and educate on best practices.

Requirements

• 4-7 years of media experience in an agency setting, supporting digital media efforts.
• Strong understanding of digital marketing channels, including programmatic, display advertising, and paid social.
• Understanding of digital media partner/DSP capabilities, including but not limited to The Trade Desk, DV360 and Meta.
• Strong KPI Management, with ability to connect the dots between key performance indicators (KPIs) and return on ad spend (ROAS) and return on investment (ROI).
• Proven experience in analyzing data, developing insights, and translating them into actionable recommendations.
• Proficiency in using data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Excellent communication and presentation skills, with the ability to effectively communicate complex information to both technical and non-technical audiences.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational and time management skills.
• Strong analytical skills, with ability to analyze complex data sets, identify trends, and draw meaningful conclusions.
• Ability to build relationships across internal teams, departments, external vendors, and clients.

Nice to Have

• Knowledge of automotive industry, dealer programs & T1-T3 marketing is a plus.

Qualifications

• Educational background is not explicitly specified, but relevant experience and skills are emphasized.

Benefits & Perks

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Variety of paid time off offerings supporting overall life balance and wellness.
• Growth-oriented opportunities with training and feedback through VML and WPP.