Marketing Media Lead

About the Role

Key Responsibilities

• Manage relationships with external print and TV media buying agencies.
• Oversee planning, placement, and execution of national and regional TV and print campaigns.
• Ensure media plans are aligned with brand strategy, budget, and performance metrics.
• Lead execution of major sponsorships, including NASCAR and local sports teams.
• Evaluate sponsorship opportunities, negotiate contracts, and ensure on-site/activation deliverables are met.
• Measure and report on sponsorship ROI and brand impact.
• Oversee the execution of approximately 70 grand openings per year across the U.S.
• Manage and support the Grand Openings Coordinator to ensure consistency, timeliness, and impact.
• Collaborate cross-functionally with store operations, merchandising, and field teams to drive traffic and awareness.
• Maintain and track the marketing department's budget, ensuring accuracy in forecasting and reporting.
• Partner with internal stakeholders to align budget allocations across media, sponsorships, and events.
• Provide monthly and quarterly budget updates to senior leadership.
• Manage and mentor one direct report (Grand Openings Coordinator).
• Serve as day-to-day contact for external agencies, ensuring accountability and high performance.
• Collaborate closely with peers in Marketing, Finance, and Operations.

Requirements

• Bachelor's degree in marketing, Communications, Business, or related field.
• 5-7 years of progressive marketing experience in retail, consumer goods, or related industry.
• Proven ability to manage multiple agencies and vendors, with strong contract and budget management skills.
• Experience executing media campaigns (TV, print) and sponsorship activations.
• Strong organizational skills with the ability to manage high-volume event programs.
• Excellent communication and cross-functional collaboration skills.
• Hands-on, detail-oriented, and able to thrive in a fast-paced, high-growth environment.

Nice to Have

• Experience with retail or consumer goods marketing.
• Experience managing sponsorship activations and large-scale events.
• Knowledge of media planning and buying in national and regional markets.

Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field.

Benefits & Perks

• Medical, Dental, Vision, and RX coverage begins Day 2 of employment.
• 401K, Company match begins at Associate enrollment.
• Strong career growth & talent development culture.
• 20% Associate discount on all Ollie's purchases.
• Vast array of voluntary benefits.