Principal Manager, Global Media Planning

Qualtrics

Provo, UT

Full Time

Senior

4 days ago

Job Description

About the Role

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are the creators and stewards of the Experience Management category serving over 18K clients globally. Our teams are high-functioning, collaborative, and dedicated to serving our customers, with a culture that values transparency, customer obsession, and innovation. Join us to be part of a nimble, growth-oriented environment that encourages strategic risks and complex problem-solving across diverse markets and cultures.

Key Responsibilities

Develop and execute media strategies that align with business goals and cultural differences across markets
Collaborate effectively with cross-functional, global teams to ensure media plans amplify diverse voices
Leverage data to refine campaigns and optimize budgets for maximum impact
Communicate clearly and influence stakeholders at all levels with transparency and respect
Proactively lead media planning processes with agility and inclusivity
Foster psychological safety, encouraging team collaboration and open idea-sharing
Embrace continuous learning about evolving digital trends and inclusive marketing best practices
Deliver comprehensive paid media strategies that drive brand awareness and demand generation globally
Manage media budgets thoughtfully to ensure efficient allocation and measurable ROI
Lead inclusive planning sessions with stakeholders, ensuring all voices contribute to strategy
Optimize media workflows and documentation to support diverse teams and working styles
Use data insights to recommend media plan adjustments fostering both business growth and inclusivity

Requirements

7-10+ years of hands-on digital media planning experience, ideally with exposure to global or multi-regional markets
Proven ability to analyze complex data sets and translate insights into actionable media strategies
Experience managing large media budgets with strong financial stewardship
Demonstrated success influencing stakeholders and collaborating across varied teams and cultures

Nice to Have

B2B media planning experience aligned with longer sales cycles and account-based marketing
Proficiency with Tableau or similar data visualization tools
Experience managing external media agencies and diverse partnership dynamics

Qualifications

Educational background is not explicitly specified in the description

Benefits & Perks

Hybrid work model with 3 days in-office collaboration and flexibility for remote or alternative work locations up to 2 weeks per year
Access to extensive learning and development resources supporting career growth and skill advancement
Inclusive Employee Resource Groups (Q-Groups) supporting diverse communities and fostering belonging
Comprehensive health and wellness benefits to support your well-being
Company-wide focus on meaningful work that lowers the world's tolerance for bad experiences

Working at Qualtrics

Our team works as one global unit, valuing each member's unique perspective and cultural background. We are deeply committed to delivering measurable business impact through customer-obsessed media strategies. Collaboration and psychological safety are central to our ability to innovate and solve complex challenges. We prioritize continuous growth, learning new skills, and experimenting with emerging platforms. Our values include transparency, being all in, customer obsession, one team, and scrappy resourcefulness.

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