Senior Director. Commercial Media Strategy & Planning

About the Role

Key Responsibilities

• Govern and influence enterprise-wide integrated media strategies tied to commercial objectives that align across therapeutic areas and business units, ensuring consistency while allowing for local market adaptation to maximize impact.
• P&L accountability for all media investments, optimizing allocation across channels, vendors, and geographies to deliver measurable ROI and value for the organization.
• Build and lead the global media function with succession planning, fostering a culture of excellence, innovation, and collaboration, while developing future leadership in the media team.
• Lead strategic partnerships with global brands and senior leadership to define enterprise media priorities and capital allocation, ensuring media investments support overarching business and commercial goals.
• Integrate and align omnichannel strategy at the enterprise level to develop media strategies that enable an optimal marketing experience.
• Oversee enterprise-wide omnichannel execution, including risk and compliance management with third-party media vendors.
• Establish enterprise planning and governance models focused on insights-based frameworks that enable rapid decision-making, transparency, and measurable impact across global markets.
• Lead the transformation of media through AI-driven insights, modern analytics, and emerging technologies to accelerate innovation.
• Own enterprise policy and governance frameworks, ensuring vendor and agency partner accountability and performance.
• Negotiate global partnerships and alliances with media vendors, driving innovation and ensuring alignment with enterprise standards and strategic priorities.
• Shape data strategy, compliance, and risk management to improve access to media and engagement data, promote data-sharing practices, and enable data-driven decision-making.
• Drive transparency, compliance, and enterprise-wide reporting of media investments and performance to ensure alignment, accountability, and trust among stakeholders.
• Scale media capabilities across the enterprise globally.

Requirements

• Minimum 12 years of experience in media strategy, planning, and execution within a global organization, with a strong preference for pharmaceutical or healthcare experience.
• Proven success in engaging senior executives and brand leaders to align on strategic media priorities.
• Experience managing large, complex media budgets with accountability for ROI.
• Leadership experience in developing and managing teams in a global, matrixed environment.
• Deep knowledge of AI-driven media tools, analytics, and data-enabled optimization.
• Strong background in establishing KPIs, governance frameworks, and vendor accountability.
• Bachelor's degree in Marketing, Business, Communications, or related field; an MBA or advanced degree is preferred.

Nice to Have

• Experience in the pharmaceutical or healthcare industry.

Benefits & Perks

• Competitive salary range: $205,740 - $249,312 (full-time basis).
• Additional incentive cash and stock opportunities based on eligibility.
• Comprehensive benefits including medical, dental, vision, pharmacy, wellbeing support, financial resources, 401(K), disability, life insurance, supplemental health insurance, travel protection, and survivor support.
• Work-life programs such as paid holidays, Global Shutdown Days, up to 120 hours of paid vacation, volunteer days, sick leave, and summer hours flexibility.
• Parental, caregiver, bereavement, and military leave.
• Family care services including adoption and surrogacy reimbursement, fertility benefits, and child/elder/pet care resources.
• Tuition reimbursement and recognition programs.