Principal Manager, Global Media Planning

About the Role

Key Responsibilities

• Deliver comprehensive paid media strategies that drive brand awareness and demand generation globally
• Collaborate with regional and channel leads to align campaigns with local market needs and perspectives
• Manage media budgets thoughtfully to ensure efficient allocation and measurable ROI
• Lead inclusive planning sessions with stakeholders, ensuring all voices contribute to strategy
• Optimize media workflows and documentation to support diverse teams and working styles
• Use data insights to recommend media plan adjustments fostering both business growth and inclusivity
• Develop and execute media strategies that align with business goals and cultural differences across markets
• Collaborate effectively with cross-functional, global teams to ensure media plans amplify diverse voices
• Leverage data to refine campaigns and optimize budgets for maximum impact
• Communicate clearly and influence stakeholders at all levels with transparency and respect
• Proactively lead media planning processes with agility and inclusivity
• Foster psychological safety, encouraging team collaboration and open idea-sharing
• Embrace continuous learning about evolving digital trends and inclusive marketing best practices

Requirements

• 7-10+ years of hands-on digital media planning experience, ideally with exposure to global or multi-regional markets
• Proven ability to analyze complex data sets and translate insights into actionable media strategies
• Experience managing large media budgets with strong financial stewardship
• Demonstrated success influencing stakeholders and collaborating across varied teams and cultures
• Preferred: B2B media planning experience aligned with longer sales cycles and account-based marketing
• Preferred: Proficiency with Tableau or similar data visualization tools
• Preferred: Experience managing external media agencies and diverse partnership dynamics

Nice to Have

• B2B media planning experience aligned with longer sales cycles and account-based marketing
• Proficiency with Tableau or similar data visualization tools
• Experience managing external media agencies and diverse partnership dynamics

Qualifications

• No specific formal educational qualifications specified in the description

Benefits & Perks

• Hybrid work model with 3 days in-office collaboration and flexibility for remote or alternative work locations up to 2 weeks per year
• Access to extensive learning and development resources supporting career growth and skill advancement
• Inclusive Employee Resource Groups (Q-Groups) supporting diverse communities and fostering belonging
• Comprehensive health and wellness benefits to support your well-being
• Company-wide focus on meaningful work that lowers the world's tolerance for bad experiences