Director Paid Media

About the Role

Key Responsibilities

• Drive cross-functional integration and collaboration both with teams within the organization as well as with external media and creative agencies.
• Help drive the development and execution of quarterly and annual paid media plans across all digital channels, supporting a range of business priorities such as Acquisition, Loyalty, Brand Building, Movers, etc.
• Lead partnership with agency partners, building relationships and guiding them to align their efforts with the company's business goals.
• Provide both regular and executive-level visibility into in-market media activity, investment strategy, and campaign performance.
• Collaborate with the agency to track and maintain records of spend, impressions, and creative messaging on a weekly basis.
• Manage and report on media activity and collaborate with agencies to implement optimizations that clearly improve business KPIs.
• Lead strategic planning and assessment for brand sponsorships in coordination with the Local Engagement Team and the agency, serving as a liaison and project manager for local events.
• Build trust and earn respect from peers and internal/external partners.
• Stay updated on industry and media channel trends, giving POVs to the team, including senior management, on insights and opportunities that affect the business.

Requirements

• 12+ years of progressive experience in media planning, strategy, and activation across a wide range of channels, including digital, TV/OLV, social, OTT, and streaming audio.
• Strong understanding of the media tech landscape, including media mix modeling, programmatic, ad serving, CDPs/DMPs, attribution, and measurement platforms such as GA4 and Adobe Analytics.
• Excellent communicator - comfortable synthesizing media activity and communicating clearly how the media investment strategy supports the overall organizational goals in both written and verbal formats.
• Strong agency management skills, with experience guiding strategy, execution, and optimization in collaboration with external partners.
• Proven ability to manage teams with the ability to provide clear direction, coaching, and support to ensure team performance and professional growth.
• Highly organized, analytical, and comfortable managing multiple complex projects in a fast-paced, cross-functional environment.
• Bachelor's degree in marketing, Business, Communications, or a related field required; MBA is a plus.
• Proficiency with Microsoft Excel (pivot tables and formulas) and PowerPoint.
• A passion for media, innovation, and customer-centric marketing, along with a collaborative spirit and positive, can-do attitude.
• The ability to spot opportunities or problems and act on them in a fast-changing business environment.
• Previous experience with media planning for a technology, telecom, or subscription-based brand preferred.
• Proven track record of growing and leading a team of media professionals.

Nice to Have

• MBA degree.
• Experience with media planning for a technology, telecom, or subscription-based brand.

Qualifications

• Bachelor's degree in marketing, Business, Communications, or a related field.

Benefits & Perks

• Pay is competitive and based on skills and experience.
• Starting pay range at time of hire is $141,372.00 - $232,254.00 per year.