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Media Director (Commerce Media - Target/Roundel)

WPP

Rogers, AR
Full Time
Director
75k-180k
6 days ago

Job Description

About the Role

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities

  • Develop and deliver effective media strategies and plans across Target Roundel utilizing research tools, historical client data, and knowledge of the media landscape and innovations.
  • Research, develop, and share POVs on new client opportunities.
  • Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals, and budgets.
  • Translate media strategies into tactical plans that achieve client's objectives and fit within budget.
  • Create strong relationships with retail media partners and stay current on relevant upcoming offerings.
  • Negotiate with vendor partners to obtain media availability and placement, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives.
  • Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met.
  • Monitor buys in progress, arrange for make goods and credits, and update any related changes in the buy software.
  • Analyze and report results of media campaigns.
  • Be the Media SME for the account, leading junior team members.

Requirements

  • Approximately 10 years of media planning experience working in an agency setting.
  • Must have deep experience working with Target Roundel RMN within the past year.
  • Experience collaborating and leading with cross department partners such as creative, strategy, analytics, account, and project management.
  • Experience as a people manager, leading and mentoring junior team members.
  • Client facing experience.
  • Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing.
  • Strong attention to detail with strong mathematical and Microsoft Excel skills.
  • Able to build relationships across the team, department, vendors, and clients.
  • Proactive approach demonstrated by providing regular project timeline and budget updates and anticipating potential problems and obstacles.
  • Ability to review results and performance of paid media campaigns based on success indicators, determine effectiveness, and report back to client.

Nice to Have

  • Experience working with cross-department teams such as creative, strategy, analytics, and account management.
  • Leadership and mentoring skills for junior team members.

Qualifications

  • Educational background not explicitly specified in the description.

Benefits & Perks

  • Full spectrum of group health coverage options (medical, dental, vision).
  • Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
  • Variety of paid time off offerings supporting work-life balance and wellness.
  • Growth-oriented opportunities with training and feedback culture.

Working at WPP

We champion a culture of people that do extraordinary work. Our consciously cultivated culture aims to embody behaviors that build an inclusive community, bringing positivity and active listening into the workplace while empowering creative bravery. We value diversity, inclusion, and strive to create a dynamic work environment that values connection, belonging, and differences.

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Job Details

Posted AtAug 3, 2025
Job CategoryMedia Planning
Salary75k-180k
Job TypeFull Time
Work ModeHybrid
ExperienceDirector

Job Skills

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About WPP

Website

wpp.com

Company Size

10000+ employees

Location

Rogers, AR

Industry

Advertising Agencies

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