Associate Director of SEO, Digital Marketing

About the Role

Key Responsibilities

• Assist with strategic planning, business integration, and partner management within the Verizon Consumer SEO team.
• Use digital media to engage, inform, and excite new and current customers.
• Build relationships with internal and external teams and partners.
• Translate market and business needs into effective digital media and SEO strategies.
• Drive the business forward in an evolving AI landscape by providing recommendations and strategic advancements.
• Develop and maintain relationships across Verizon, serving as a point of contact for SEO campaign inquiries.
• Partner with industry leaders to develop Verizon's internal media-related solutions.
• Lead a team of specialists to execute data, supply, and technology operations related to digital media.

Requirements

• Bachelor's degree or four or more years of work experience.
• Eight or more years of relevant experience demonstrated through work, military service, or specialized training.
• Experience in SEO marketing, agency, or consultative services.
• Experience in search analysis and reporting.
• Knowledge of web design principles, UX/CX best practices.
• Proficiency with SEO tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Botify, Screaming Frog, and Google Data Studio.
• Experience monitoring data quality within marketing technology products.

Nice to Have

• Experience responding to shifts in search behavior including SGE, AI, voice, and social media.
• Experience leading a team of media professionals.
• Experience working with technical teams such as front-end development, infrastructure, or DNS.
• Data visualization skills.
• Ability to manage large projects across multiple stakeholders.
• Experience with Adobe, AEM, ContextHub.
• Experience using primary buying platforms & formats like SA360, GA4, Skai, Google/Bing, PLAs, Shopping engines.
• Experience across advertising channels including TV, audio, OOH, Display, Digital Video, Social Media, and various buying methodologies (CPM, CPC, CPA).

Qualifications

• Educational background with a bachelor's degree or equivalent work experience.
• Significant experience in digital marketing, SEO, and related fields.

Benefits & Perks

• Life insurance, parental leave, paid holidays, long-term disability, tuition assistance, 401(k).
• Remote work options with a hybrid schedule (work from home plus minimum eight office days per month).
• Health and wellness benefits including medical, dental, vision, disability, life insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Stock incentive programs, up to 8 company-paid holidays, up to 6 personal days, parental leave, adoption and tuition assistance.
• Vacation starting at 15 days per year, increasing with service.
• Competitive salary range of $125,500 to $219,000 depending on location and experience.