Associate Director, Patient and APP Marketing - CELMoDs

About the Role

Key Responsibilities

• Create and execute the vision and strategy for patient- and APP-focused initiatives across the CELMoDs portfolio.
• Assist with consumer-related activities including message development, campaign creation, marketing plan development, and business/channel analytics.
• Develop comprehensive APP plans, including personal and NPP engagement, and collaborate with CNCs to create engaging and educational resources.
• Oversee the successful and timely execution of plans and tactics.
• Demonstrate strong financial stewardship over the budget using all budget management tools.
• Collaborate with matrix partners across marketing, medical, AI&A, omnichannel strategy, sales, legal, and compliance teams to develop and execute high-impact marketing materials.
• Build relationships with US Oncology Patient Marketing leads, advocacy groups, and corporate communications to support strategic programs.
• Manage multiple agency teams and foster collaborative partnerships.
• Ensure all activities comply with BMS's values, policies, SOPs, and applicable laws and regulations.

Requirements

• BA degree or equivalent; MBA or other advanced degree preferred.
• 5-7 years of relevant marketing or brand management experience, preferably in oncology or multiple myeloma.
• Experience in managing external resources such as advertising and media agencies.
• Strong written and verbal communication skills.
• Excellent organization and prioritization skills.
• Experience in conducting primary and secondary market research to derive key insights.
• Experience leading multi-functional teams to achieve objectives.

Nice to Have

• Oncology experience is helpful but not required.
• Experience with US market launch is advantageous.

Qualifications

• Bachelor's degree required; Master's degree or MBA preferred.
• Relevant marketing/brand management experience of 5-7 years.

Benefits & Perks

• Medical, pharmacy, dental, and vision care.
• Wellbeing support programs including employee assistance programs.
• Financial resources such as 401(K) and disability insurance.
• Paid holidays, vacation, and work-life balance programs.
• Parental, caregiver, bereavement, and military leave.
• Family care services including adoption and surrogacy reimbursement, fertility benefits, and child/elder/pet care resources.
• Tuition reimbursement and recognition programs.