Integrated Brand Marketing Specialist

About the Role

Key Responsibilities

• Assist in maintaining the Casino campaign calendar, ensuring updates are accurate and accessible to all stakeholders.
• Help prepare campaign briefs, collating input from cross-functional partners and ensuring alignment with brand positioning and business objectives.
• Coordinate with media, creative, and CRM teams to track asset delivery timelines and requirements.
• Support reporting efforts by gathering performance data and summarizing campaign outcomes for internal distribution.
• Document and share campaign learnings, helping to improve future planning and collaboration.
• Maintain organized records of campaign assets, approvals, and project status.
• Provide administrative and logistical support for campaign-related meetings, including agenda creation and note-taking.
• Assist with integration of product launches and FanCash initiatives into broader campaign plans under the guidance of the Director.

Requirements

• Proficient in planning, tracking, and managing campaign timelines, with experience maintaining an accessible campaign calendar across stakeholders.
• Demonstrated ability to consolidate inputs from multiple teams-such as Brand Strategy, Product Marketing, media, creative, and CRM-ensuring alignment with brand positioning and business goals.
• Strong organizational skills to manage campaign asset inventories, approval workflows, timelines, and historical documentation of campaign learnings and performance summaries.
• Experience collecting performance data, synthesizing findings into clear summaries, and communicating outcomes to internal teams for improved future execution.

Nice to Have

• Familiarity with brand marketing in regulated sectors (e.g., gaming or iGaming), ensuring compliance within integrated campaigns.
• Hands-on experience with campaign management tools (e.g., Asana, Trello, JIRA) or shared documentation platforms (e.g., Confluence, Google Drive, SharePoint).
• Experience supporting omnichannel campaigns-working across digital, social, email/CRM, and product integration touchpoints.

Benefits & Perks

• Base salary range of $78,000 to $95,000 per year, depending on experience.
• Eligible for the Fanatics Betting and Gaming annual bonus program.
• Full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, and more.
• A $700 USD (or local equivalent) home office setup allowance.
• Additional benefits can be viewed at https://benefitsatfanatics.com/