Associate Director, Patient Marketing - Digital

About the Role

Key Responsibilities

• Own the development and implementation of digital and performance marketing initiatives based on experience, e.g., Paid Social & Display, Search Engine Marketing, Point of Care, website and video development.
• Synthesize actionable insights from a mix of qualitative and quantitative data to continuously refine marketing strategies, optimize campaign performance, enhance patient experience and increase return on investment.
• Develop and implement comprehensive multi-channel marketing strategies to effectively engage patients throughout their journey.
• Influence without direct authority, collaborate across functions including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, information technology, sales, commercial effectiveness, learning and development, advocacy, compliance, medical, legal and regulatory teams.
• Stay informed on the latest developments, standard methodologies and emerging technologies in digital and performance marketing to proactively identify new opportunities, pilot, and implement; serve on cross-functional teams focused on advancing organizational capabilities, e.g., AI.
• Establish goals and critical metrics to measure the effectiveness of marketing initiatives, with a focus on continuous learning and data-driven optimization.
• Effectively engage agency partners, handle scopes of work and development and execution of initiatives; foster collaborative relationships to drive team success.
• Build cases to secure investment and contribute to Patient Marketing budget management, ensuring optimal use and tracking of resources.

Requirements

• Bachelor's degree or equivalent in marketing or a similar field; MBA preferred.
• 5+ years professional experience in healthcare marketing or biotech/pharmaceutical marketing and driving growth in a fast-paced environment.
• Proven track record in digital and performance marketing channels and tools, with an inquisitive mentality for what's next.
• Skilled in both strategy and execution - with an analytical approach, strong marketing fundamentals, and the ability to build productive partnerships.
• Sharp analytical capabilities - able to dissect data to uncover insights that can be turned into impactful actions.
• Excellent communication and storytelling - written, verbal and visual.
• Peer leadership skills, including inspiring and empowering teams without direct authority.
• A creative, “what's possible” attitude that always puts the patient first.
• Highly organized with a strong attention to detail, clarity, accuracy, and conciseness.
• Experience in managing external partners (e.g., agencies).
• Ability to interact and successfully build relationships in a dynamic and culturally diverse workplace.
• Ability to work well in a hybrid environment.

Nice to Have

• Experience in the biopharmaceutical industry or with rare disease products.
• Knowledge of emerging technologies such as AI in marketing.
• Experience with digital marketing tools and platforms.

Qualifications

• Bachelor's degree or equivalent in marketing or a similar field.
• MBA preferred.

Benefits & Perks

• Flexible approach to how we work.
• Health benefits and time-off plans.
• Competitive compensation package, including bonus.
• Equity Awards (Long-Term Incentives).
• Employee Stock Purchase Plan (ESPP).