Manager, Digital Marketing NYRA Bets

About the Role

Key Responsibilities

• Work closely with the Marketing Director on strategic planning for NYRA Bets and platforms, with a focus on retention, digital growth, and brand consistency across all customer touchpoints.
• Develop and own NYRA Bets' organic social media strategy; write and schedule all content across platforms with support from the Content Producer and Creative Services. Manage real-time posting, racing coverage, promotions, and strategic initiatives.
• Track KPIs including engagement, reach, referral traffic, and follower growth.
• Repackage racing content (analysis, expert picks, editorial) into marketing-focused executions across social, email, and web.
• Provide clear creative direction and manage asset requests from the Creative Team.
• Plan, implement, and maintain daily website content via CMS (Wagtail). Responsible for publishing editorial, building promotional landing pages, updating racing content, improving UX, and driving organic traffic through SEO strategy and implementation.
• Collaborate with external developers and NYRA IT to implement new features and enhancements to the NYRA Bets website and app.
• Participate in UX/UI planning, content planning, and QA, and manage the marketing rollout of each release.
• Lead the planning and execution of retention promotions including calendar creation, budget tracking, legal and stakeholder coordination, CMS buildout, and post-campaign ROI analysis.
• Own the Creative Services Request Form process for digital campaigns — identifying needs, drafting briefs, providing timelines, giving feedback, and securing approvals.
• Monitor audience behaviors, wagering trends, and digital marketing best practices to inform customer engagement strategies across retention, promotions, and content.
• Set performance goals and KPIs across email, social, push, website, and retention campaigns. Track, analyze, and report results with insights and next steps.
• Utilize Optimove to manage a robust CRM and email marketing program — segmenting audiences, building journeys, and executing campaigns that drive registration, first-time deposit, handle growth, and reactivation.
• Partner with the Content Producer and NYRA TV team to ensure all NYRA Bets promotions and sponsorships are integrated across broadcast talent reads and graphics, with consistency across platforms.
• Identify and introduce new technologies or platforms that support NYRA Bets' growth and retention goals.

Requirements

• Bachelor's degree (Marketing or Business preferred).
• 5-7 years of experience in digital marketing with a focus on retention, multi-channel campaigns, and performance reporting.
• Strong writer with proven ability to develop content across email, social, and web.
• Proficient in GA4, Optimove, and CMS platforms.
• Strong analytical and communication skills required.
• Experience with CRM platforms and digital tracking tools.
• Horse racing, online gaming, or sportsbook experience a plus.

Qualifications

• Bachelor's degree (Marketing or Business preferred).