Associate Director, Patient Marketing - Digital

About the Role

Key Responsibilities

• Own the development and implementation of digital and performance marketing initiatives such as Paid Social & Display, Search Engine Marketing, Point of Care, website and video development.
• Synthesize actionable insights from qualitative and quantitative data to refine marketing strategies, optimize campaign performance, enhance patient experience, and increase return on investment.
• Develop and implement comprehensive multi-channel marketing strategies to effectively engage patients throughout their journey.
• Collaborate across functions including franchise marketing teams, healthcare provider and payer marketing, product communications, patient services, IT, sales, and regulatory teams, influencing without direct authority.
• Stay informed on the latest developments and emerging technologies in digital and performance marketing, and serve on cross-functional teams focused on advancing organizational capabilities such as AI.
• Establish goals and critical metrics to measure the effectiveness of marketing initiatives, focusing on continuous learning and data-driven optimization.
• Engage agency partners, manage scopes of work, and oversee the development and execution of initiatives, fostering collaborative relationships.
• Contribute to Patient Marketing budget management, building cases to secure investment and ensuring optimal use and tracking of resources.

Requirements

• Bachelor's degree or equivalent in marketing or a similar field; MBA preferred.
• 5+ years of professional experience in healthcare marketing or biotech/pharmaceutical marketing, with a track record of driving growth in a fast-paced environment.
• Proven experience in digital and performance marketing channels and tools, with an inquisitive mentality for emerging trends.
• Strong strategy and execution skills, with an analytical approach and solid marketing fundamentals.
• Sharp analytical capabilities to dissect data and uncover insights for impactful actions.
• Excellent communication and storytelling skills, including written, verbal, and visual communication.
• Peer leadership skills, including inspiring and empowering teams without direct authority.
• Creative attitude focused on possibilities and always putting the patient first.
• Highly organized with strong attention to detail, clarity, accuracy, and conciseness.
• Experience managing external partners such as agencies.
• Ability to build relationships in a dynamic and culturally diverse workplace.
• Ability to work effectively in a hybrid environment.

Nice to Have

• Experience with AI and emerging digital technologies.
• Experience in healthcare or biotech marketing with a focus on patient engagement.

Qualifications

• Bachelor's degree or equivalent in marketing or a related field.
• MBA preferred.

Benefits & Perks

• Flexible approach to how we work.
• Health benefits and time-off plans.
• Competitive compensation package, including bonus.
• Equity Awards (Long-Term Incentives).
• Employee Stock Purchase Plan (ESPP).