Associate Director, Search Engine Optimization

About the Role

Key Responsibilities

• Clearly and convincingly presenting SEO, AIO/GEO, Local Search, App Store Optimization (ASO), and organic commerce capabilities to clients and best practices to internal teams.
• Developing and presenting proposals and recommended tactics across search engines, generative search platforms, app stores, and online marketplaces.
• Leading process improvement efforts to stay ahead of evolving trends in AI-powered and generative engine optimization.
• Overseeing the development and execution of Organic Commerce strategies for platforms such as Amazon, Walmart, and emerging eCommerce channels.
• Developing or approving all scopes of work that include SEO, AIO/GEO, and organic commerce initiatives.
• Ensuring excellence and accuracy in all client deliverables, including those involving generative search and marketplace optimization.
• Collaborating with Delivery Managers on project timelines and with Staffing on resource needs, ensuring the integration of AIO/GEO and organic commerce specialists where needed.
• Developing and maintaining high-quality talent in the areas of SEO, generative search, and organic marketplace optimization.

Requirements

• A four-year degree in marketing, computer science or a related field.
• 6+ years of combined experience in search engine optimization, project management or account management.
• Proven leadership skills and prior experience managing a team.
• Experience scoping projects, providing forecasts and driving ongoing process improvement.
• Strong analytical and problem solving skills - and a knack for details.
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions.
• Knowledge of HTML, JavaScript, and CSS.
• Outstanding leadership and people management skills.
• Stellar communication and presentation skills - you're poised, articulate and convincing.
• Willingness to travel as needed - you're open to new places, new faces and new ideas.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
• Knowledge of and experience with AI Optimization (AIO) and Generative Engine Optimization (GEO) strategies and tools.

Nice to Have

• Experience with Organic Commerce platforms (such as Amazon, Walmart, Instacart, etc.), including optimization of product listings, organic ranking strategies, and marketplace analytics.
• Expertise in Local Search strategy and optimization for multi-location businesses.
• Hands-on experience with App Store Optimization (ASO) for iOS and Android applications.

Qualifications

• A four-year degree in marketing, computer science or a related field.
• 6+ years of combined experience in search engine optimization, project management or account management.

Benefits & Perks

• Robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent.
• Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.