Associate Director, Social Strategy

About the Role

Key Responsibilities

• Diving deep into social listening insights to unlock opportunity audiences and social communities for our brand.
• Collaborating with social and influencer leads to design the social and influencer practice, contributing to team structure development and ways of working.
• Agile execution, collaboration with IAT to deliver social insights and impactful, quick-turn, in-market activations that drive impact.
• Leading the creation of robust, actionable social playbooks and frameworks to set client teams up for success in always-on and campaign environments.
• Translating social and cultural insights into compelling creative briefs and big ideas that push brands into cultural relevance.
• Developing and executing integrated social and content strategies that drive engagement, brand love, and measurable results.
• Partnering closely with creative, influencer, and analytics teams to deliver cohesive programs and breakthrough work.
• Serving as a trusted advisor to clients, deftly managing relationships and confidently navigating high-visibility projects.
• Keeping a firm pulse on pop culture, emerging platforms, and digital trends—identifying new opportunities for brands to lead, not follow.
• Providing mentorship and guidance to junior team members, helping to elevate the team's overall strategic output.

Requirements

• 6-8 years of digital and social experience—agency, brand, or publisher-side—ideally with a mix of content, creative, and campaign leadership.
• Experience in the early onboarding and build phases of standing up a social and influencer practice.
• Driving strong relationships and collaboration across an IAT.
• Experience understanding how to navigate the nuances of a portfolio of brands and portfolio social strategy.
• Demonstrated ability to build and implement social playbooks, frameworks, or best practices for large brands.
• A strong track record for driving creative campaigns from insight to execution, especially those rooted in cultural or social trends.
• Deep understanding of the social media landscape across legacy and emerging platforms, with a passion for staying ahead of what's next.
• Experience crafting creative briefs, collaborating with creative teams, and inspiring breakthrough ideation.
• Expert level ability leveraging social listening and insight tools to unlock a social community (Quid/Brand Watch, platform-specific insights tools i.e. TikTok Creator Search Insights, Reddit Answers, Facebook Audience Insights, Spate, StatSocial).
• Expertise in organic social, with high familiarity and sophistication in paid amplification, including influencer strategy and measurement.
• Exceptional client management skills—adept at navigating complex organizations and building trust.
• Excellent written and verbal communication skills, with a knack for storytelling and persuasive presentations.
• A collaborative, solutions-oriented mindset and a passion for mentoring others.

Nice to Have

• Being a pet parent a huge plus.

Qualifications

• 6-8 years of digital and social experience—agency, brand, or publisher-side—ideally with a mix of content, creative, and campaign leadership.
• Experience in the early onboarding and build phases of standing up a social and influencer practice.
• Driving strong relationships and collaboration across an IAT.
• Experience understanding how to navigate the nuances of a portfolio of brands and portfolio social strategy.
• Demonstrated ability to build and implement social playbooks, frameworks, or best practices for large brands.
• A strong track record for driving creative campaigns from insight to execution, especially those rooted in cultural or social trends.
• Deep understanding of the social media landscape across legacy and emerging platforms, with a passion for staying ahead of what's next.
• Experience crafting creative briefs, collaborating with creative teams, and inspiring breakthrough ideation.
• Expert level ability leveraging social listening and insight tools to unlock a social community (Quid/Brand Watch, platform-specific insights tools i.e. TikTok Creator Search Insights, Reddit Answers, Facebook Audience Insights, Spate, StatSocial).
• Expertise in organic social, with high familiarity and sophistication in paid amplification, including influencer strategy and measurement.
• Exceptional client management skills—adept at navigating complex organizations and building trust.
• Excellent written and verbal communication skills, with a knack for storytelling and persuasive presentations.
• A solutions-oriented mindset and a passion for mentoring others.

Benefits & Perks

• Robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent.
• Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Participation in our freelancer/temporary employee medical plan and 401(k) plan for eligible roles.