Associate Director US Vaccines Customer Engagement and Planning

Merck KGaA Darmstadt Germany

North Wales, PA

Full Time

Director

140k-220k

10 days ago

Job Description

About the Role

The Associate Director US Vaccines Customer Engagement and Planning is a key member of the Customer Agile Team responsible for applying SCRUM and AGILE principles to develop digital marketing channel engagement strategies for their assigned brand. The role involves working closely with internal and external stakeholders, managing media plans, measuring engagement, analyzing data, and leading digital engagement teams to meet brand marketing goals within a regulated pharmaceutical environment.

Key Responsibilities

Work closely with internal and external stakeholders (third-party channel vendors) and agency media partners to communicate the engagement strategy, build media/activation plans, and ensure proper implementation.
Own media plan development and optimizations.
Collaborate with marketing to understand higher-level objectives and key results, then build and optimize engagement plans to meet brand marketing goals.
Own measurement plan, identify proper KPIs, and develop digital engagement measurement strategies and plans.
Analyze consumer-level engagement and other data sets across multiple channels to discover insights and make tactical and strategic recommendations.
Oversee up to two digital engagement teams, supporting team management and prioritization of initiatives.
Communicate the media analytics and measurement plan to ensure assets, partners, and systems are in place to deliver necessary data.
Participate in the Architect Chapter and Community of Practice to share learnings and best practices.
Identify opportunities to improve processes and tools, championing organizational change.
Manage additional digital media responsibilities and potentially direct reports or contractors as needed.

Requirements

Bachelor's degree (BA/BS).
Minimum of seven (7) years multi-channel marketing and digital media campaign development experience, with emphasis on data-driven digital media strategy and customer experience optimization.
Passion for data and analytics, with strong insight mining and storytelling skills.
Knowledge of marketing fundamentals and ability to align strategies with customer behavior change objectives.
Demonstrated change management skills, ability to lead, influence, and collaborate across functions.
Strong business acumen with ability to communicate complex concepts clearly.
Innovative mindset with a willingness to experiment and take appropriate risks.
Ability to lead complex projects with a detail-oriented approach.
Effective team collaboration skills, conflict resolution, and strategic thinking.
Experience with Agile Team methodology (preferred).
Experience within pharmaceutical or regulated industries (preferred).
Experience with advanced marketing tools such as automation, analytics platforms, and sales force tools (preferred).

Nice to Have

Experience within Pharmaceutical or other regulated industry.
Experience with advanced marketing capabilities such as marketing automation, campaign management, analytics platforms, sales force tools, call center capabilities, recommendation engines.
Understanding of compliance-related concepts governing pharmaceutical marketing and sales activities.

Qualifications

Bachelor's degree (BA/BS).

Benefits & Perks

Salary range of $139,600.00 - $219,700.00, based on experience and qualifications.
Annual bonus and long-term incentive eligibility.
Comprehensive benefits including medical, dental, vision healthcare, retirement benefits (401(k)), paid holidays, vacation, and sick days.
Hybrid work arrangement with three days per week in the Upper Gwynedd, PA office and remote work on Fridays.

Working at Merck KGaA Darmstadt Germany

The company values diversity, inclusion, and bringing together talented and committed people with diverse experiences, perspectives, skills, and backgrounds. It promotes an inclusive environment where colleagues are encouraged to challenge each other's thinking and approach problems collectively. The organization emphasizes innovation through diverse ideas and collaboration.

Apply Now