Associate Manager, Activation, Paramount Brand Studio

About the Role

Key Responsibilities

• Support team members in the management of best-in-class multiplatform marketing campaigns for Paramount's advertisers, including in-show integrations, short-form video, social-first content, and experiential activations.
• Help manage communication, trackers, budgets, compliance, timelines, and conflict resolution to ensure client happiness and campaign delivery.
• Read scripts for Paramount scripted shows to ensure accurate script vetting and screening content for potential integration opportunities and advertiser sensitivities.
• Support activation leads throughout campaigns, providing direction to internal teams to keep deliverables on track and aligned with client expectations.
• Assist senior team members on high-investment, high-profile campaigns.
• Collaborate with Creative team members during scripting to ensure ideas are brand and talent safe, attend shoots, and translate real-time feedback to production and talent teams.
• Attend live shoots for campaigns when necessary.
• Help anticipate roadblocks, challenges, and issues, escalating to the Activation lead and working towards conflict resolution.
• Partner with Marketing Innovation on the execution of new and emerging products attached to influence campaigns.
• Support the development of materials to generate demand for marketing partnership solutions and collaborate with internal teams to build and socialize opportunities.
• Liaise across functions to develop proactive marketing opportunities tied to Paramount IP, including shows, tentpoles, programming, and initiatives, developing packages and materials such as deliverables, talent, creative scope, and budget breakdowns.
• Develop case study materials like one-sheets and collateral to showcase Paramount's capabilities, collaborating with internal teams to shape the story and articulate value propositions.

Requirements

• Bachelor's degree with 2-5 years of professional experience, preferably in Entertainment, Advertising, or Marketing.
• Excellent written and verbal communication skills, strong interpersonal skills, and a collaborative mindset.
• Ability to work in a fast-paced environment; flexible and adaptable to change.
• Deep digital and social media knowledge with a passion for creativity and innovation.
• Well-organized, meticulous, with the ability to prioritize and multi-task.
• Self-starter and strategic problem solver with a passion for Entertainment content and pop culture.
• Proficient in Microsoft Office (Word, PowerPoint, Excel); experience with Illustrator, Photoshop, and Keynote is a plus.
• Ability to conduct research and compile data for materials and business recommendations.

Nice to Have

• Experience with Illustrator, Photoshop, and Keynote.
• Fan of Paramount content, talent, and franchises.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Medical, dental, and vision insurance.
• 401(k) plan.
• Life insurance coverage.
• Disability benefits.
• Tuition assistance program.
• Paid time off (PTO).