Associate Manager, App & Loyalty

About the Role

Key Responsibilities

• Partner with Product leaders to shape and execute the product roadmap for the mobile app and rewards program.
• Contribute to strategic planning by surfacing insights from user behavior, performance data and competitive trends.
• Support the development and deployment of new app features and utilities.
• Maintain and prioritize the product backlog in collaboration with design and development teams, ensuring it includes maintenance tasks, bug fixes, and feature enhancements.
• Write clear business requirements, user flow diagrams, and functional specs as needed.
• Own reporting and analysis for app and rewards KPIs, including downloads, MAU/WAU, and engagement metrics.
• Use Google Analytics 4 (GA4) and the rewards platform's native reporting tools to monitor performance and identify opportunities for improvement.
• Partner with Consumer Insights and Data Science teams to analyze custom KPIs and uncover deeper behavioral insights.
• Build and execute A/B testing plans in partnership with UX and analytics teams.
• Manage ongoing Push Notification stream including regularly scheduled and ad hoc messages.
• Collaborate with CRM and 1:1 teams to ensure messaging is timely, relevant and personalized.
• Configure and maintain the Enfamil Rewards program using the rewards management portal.
• Maintain the prize catalog and coordinate with third-party vendors to procure prizes.
• Support program budget management and ensure alignment with campaign goals and operational needs.
• Lead campaign planning, redemption logic and user experience enhancements.

Requirements

• Bachelor's degree required in Marketing, Computer Science, or related field of study.
• 3+ years of relevant experience in a similar role with an emphasis on mobile app and/or loyalty program management.
• Strong knowledge of web and app development, capabilities & processes, technologies, tech vendors, and third party offerings.
• Experience working in loyalty marketing or customer rewards programs, particularly in digital or e-commerce environments.
• Familiarity with marketing automation platforms, CRM tools, and customer analytics software.
• Experience maintaining a prioritized backlog and participating in sprint/release planning activities managed in an Agile environment.
• Ability to think quickly and creatively about problems and develop efficient solutions with an understanding of technical feasibility.
• Experience leveraging analytics to drive insight and action.
• Highly organized, detail-oriented, and able to balance multiple rapidly-moving projects.
• Experience with Google Analytics, Firebase, Google Looker Studio.
• Familiarity with Flutter, ContentStack, Shopify, HTML, Javascript and CSS basics.

Nice to Have

• Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Negotiation.

Qualifications

• Bachelor's degree in Marketing, Computer Science, or related field.

Benefits & Perks

• Competitive benefits including medical, prescription, dental, vision, and life and disability insurance.
• Paid time off for vacation, sick and Company recognized holidays.
• A 401(k) plan.
• 16-week paid parental leave or 26 weeks for the birthing parent.
• Adoption and fertility support.
• Tuition reimbursement.
• Discounts and other perks.
• Opportunity to share in Reckitt's potential future successes through global share plans.
• Annual discretionary bonus (eligible roles).