Director of Marketing & Product Management

Surgical Solutions

Overland Park, KS

Full Time

Director

135k-174k

4 days ago

Job Description

About the Role

Surgical Solutions is seeking a Director of Marketing & Product Management to drive the development and evolution of our service offerings alongside upstream marketing initiatives. This role will partner closely with clinical teams to uncover opportunities for new service offerings and craft targeted go-to-market strategies. The Director will develop compelling content that highlights service value, competitive differentiation, and market positioning, while also identifying and tracking key client metrics to create data-driven value statements. The ideal candidate will have a proven background in service marketing, market insights, cross-functional leadership, and impactful content creation to enhance sales performance.

Key Responsibilities

Develop and execute marketing strategies that align with organizational goals, focusing on both product and service offerings.
Own and execute marketing strategies to grow revenue and market share.
Conduct market research, competitive analysis, and segmentation to identify customer needs, industry trends, and opportunities for growth.
Build business cases for new product/service initiatives and develop launch strategies.
Create sales tools, collateral, presentations, and case studies to support product/service adoption.
Partner with the sales team to drive customer engagement and market penetration.
Lead the full lifecycle of service offerings and programs — from concept and design through launch, enhancement, and retirement.
Plan and execute new service and program launches, managing timelines, resources, and cross-functional coordination.
Drive voice-of-customer (VOC) and field engagement initiatives to capture insights that fuel service innovation.
Collaborate with cross-functional teams to advance service concepts from idea to implementation.
Monitor industry developments, competitor activity, and customer feedback to inform strategic decisions.
Oversee integrated marketing campaigns across digital, social, email, events, and content channels.
Measure campaign effectiveness and optimize strategies based on performance data.
Influence and guide marketing initiatives, fostering collaboration and shared accountability.
Serve as the primary point of contact for strategic partnerships, working with external partners to develop joint content and explore expansion opportunities.

Requirements

Bachelor's degree in marketing, Business Administration, or related field.
8-10+ years of progressive experience in product/service marketing, product management, or related field.
Proven track record in developing and executing successful go-to-market strategies.
Experience in industries with complex purchasing processes, preferably in regulated or technical markets.
Strong analytical skills with the ability to translate data into actionable strategies.
Excellent communication and presentation skills.
Ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.
Proficiency in Microsoft Office Suite; familiarity with CRM, marketing automation, and analytics tools.
Applicants open to relocating to the KC Metro area are encouraged to apply; relocation assistance is available.