Associate Manager, Digital Activation

About the Role

Key Responsibilities

• Craft and execute innovative and tactical digital plans that align with brand and business objectives.
• Evaluate and assess vendors using proprietary research tools and industry knowledge.
• Implement and sustain processes to ensure the successful execution of all digital products and contribute to the growth of the client and agency business.
• Stay abreast of the digital marketplace activity through constant analysis and education to thoroughly understand the digital world and client business.
• Seek out and develop cooperative relationships with multiple business counterparts including Strategy and Research Teams, Creative Agencies, and Digital Vendors.
• Investigate unique opportunities to reach the target consumer and provide recommendations and alternatives for digital media tools.
• Be accountable for results and reporting, including execution of media plans, measuring media performance, optimizing campaigns, and offering tactical alternatives based on client needs.
• Mentor junior staff by delegating responsibilities, creating timelines, providing feedback, and supporting their development.

Requirements

• Bachelor's degree, preferably in Advertising, Marketing, Communications, or related field.
• Minimum of 2 years of digital buying experience.
• Substantial knowledge of multiple digital media platforms and passion for the digital space.
• Fundamentals of digital analytics including tracking, tagging, data management platform activation, dynamic creative, programmatic buying, and remarketing.
• Proficiency with trafficking and reporting tools relevant to digital advertising, such as DoubleClick DART, comScore Media Metrix, AdRelevance, Donovan Data Systems, MediaOcean Prisma, and equivalents.
• Competency in Digital Advertising Account Management and Production processes.
• Strong knowledge of and skill using syndicated interactive research applications and ad serving tools.
• Proficient in Microsoft Office Suite, especially Excel and PowerPoint.
• Proficient mathematical abilities.
• Good verbal and written communication skills, and active listening skills.
• Ability to analyze large data sets for trends and translate insights into actionable learnings.
• Desire to influence and educate junior talent with patience and clarity.

Nice to Have

• Experience with cross-platform digital advertising landscape.
• Experience with data management platforms (DMP) and dynamic creative optimization.
• Familiarity with programmatic buying and remarketing strategies.

Qualifications

• Bachelor's degree in a related field.

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits