Associate Manager, Media Strategy, Paramount+

Paramount

New York, NY

Full Time

Mid Level

48k-80k

9 days ago

Job Description

About the Role

Paramount+ is seeking an Associate Manager, Media Strategy to join its dynamic streaming media team. The role involves leading paid media efforts, supporting subscriber acquisition and growth through digital channels, and serving as a strategic connector between studio media teams and marketing initiatives. The position emphasizes collaboration across platforms like digital, social, and search, and is integral to driving performance marketing in the streaming space.

Key Responsibilities

Collaborate with cross-functional teams to strategize and execute paid media campaigns that drive Paramount+ subscriber acquisition and growth across direct-to-consumer online channels, including Digital, Social, and Search
Handle the creative delivery process for performance media, with a focus on maintaining accurate specifications within the Paramount+ internal database
Support the management of the relationship with an external partner for dynamic creative optimization
Traffic performance media assets to ensure timely and successful campaign execution and launch
Partner closely with project management and design teams to ensure creatives are optimized for performance and delivered on schedule
Share campaign performance reports and recaps with the broader team, highlighting key findings and actionable recommendations to drive growth
Assist in the monthly budget reconciliation process for performance media campaigns, ensuring accuracy and alignment with financial objectives

Requirements

Bachelor's Degree
2+ years of experience managing paid media campaigns
Strong communication skills with the ability to build and maintain collaborative relationships
A data-driven approach to marketing, with experience analyzing performance results and turning insights into actionable strategies
Experience in project management tools like JIRA and Airtable
Experience in digital subscription services and/or e-commerce

Nice to Have

Passion and enthusiasm for entertainment content
Prior experience at an ad agency
Proven ability to multitask and adapt in a fast-paced, dynamic environment
A curious mindset with a willingness to ask questions, explore new ideas, and contribute proactively

Qualifications

Formal educational background includes a Bachelor's Degree

Benefits & Perks

Attractive compensation and comprehensive benefits packages
Generous paid time off
Opportunities for both on-site and virtual engagement events
Unique opportunities to make meaningful connections and build a vibrant community
Medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance, PTO

Working at Paramount

Paramount values authenticity, inclusion, purpose, passion, and collaboration. The company fosters a culture that embraces diversity and provides opportunities for meaningful engagement both inside and outside the workplace. Paramount is committed to equal employment opportunity and creating an inclusive environment for all employees.

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