Associate Manager, Social Media

About the Role

Key Responsibilities

• Partner with the Senior Manager, Social Intelligence & Operations to execute and scale KDP's Social Listening strategy, ensuring brands stay ahead of cultural trends and consumer sentiment.
• Lead the design and execution of social listening projects, developing Boolean queries, dashboards, and alerting systems that surface relevant insights.
• Translate complex social data into clear, actionable recommendations that inform brand strategy, marketing campaigns, crisis response, and reputation management.
• Develop visually compelling reports and dashboards to communicate insights and trends to stakeholders at all levels.
• Monitor and identify potential risks, cultural moments, and emerging opportunities to inform proactive engagement and content strategy.
• Act as a subject matter expert on social intelligence platforms (e.g., Sprinklr, Meltwater, Netbase, Sprout, Khoros), advising on best practices and innovations in workflow and reporting.
• Collaborate with cross-functional partners in Marketing, Communications, Insights, and Digital to ensure insights are integrated into decision-making.
• Champion the use of data-driven insights across the organization, helping stakeholders adopt social listening for smarter, faster, and more informed business decisions.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Data Analytics, or related field.
• 3+ years of experience in social media, digital marketing, communications, or analytics, ideally within a large consumer brand or agency environment.
• Demonstrated expertise in social listening platforms and Boolean query writing.
• Strong analytical acumen with the ability to interpret large, complex data sets and surface actionable insights.
• Skilled in data visualization and storytelling, with proven ability to tailor presentations to diverse audiences, including senior leadership.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• A proactive, curious self-starter who thrives in a fast-paced, dynamic environment.
• Strong knowledge of social media platforms (Facebook, Twitter/X, Instagram, TikTok, Pinterest, Forums, Blogs, etc.) and digital trends.
• Exceptional communication and collaboration skills, with the ability to influence and educate stakeholders across a matrixed organization.

Nice to Have

• Experience working with social intelligence platforms such as Sprinklr, Meltwater, Netbase, Sprout, or Khoros.
• Knowledge of emerging media and digital storytelling techniques.
• Experience in consumer brand marketing or agency environments.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Data Analytics, or related field.
• 3+ years of relevant experience in social media, digital marketing, or analytics.

Benefits & Perks

• Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time)
• 401k with company match
• Tuition Reimbursement
• Mileage Reimbursement
• Annual bonus based on performance and eligibility