Associate Marketing Manager, Growth

About the Role

Key Responsibilities

• Support end-to-end execution of acquisition and upsell projects across marketing and product surfaces.
• Collaborate with creative, product, and data teams for seamless campaign execution.
• Develop inspiring creative briefs, provide creative feedback, and use data insights for performance improvement.
• Cultivate an understanding of how upper and mid-funnel activities impact lower-funnel results.
• Deepen understanding of the digital product lifecycle and research industry best practices.
• Participate in product stand-ups and retrospectives to improve business and team outcomes.
• Stay up to date on modern tools, new platforms, and AI use cases for better performance.
• Combine quantitative data with qualitative insights to optimize performance across product and marketing efforts.
• Support the Senior Manager in proposing relevant testing strategies (A/B, multivariate, bandit).
• Contribute to User Research briefs to refine messaging and identify new opportunities.
• Monitor analytics dashboards (e.g., Mode) to suggest real-time adjustments and assess overall performance.
• Assist in developing performance reports and contributing to planning activities.
• Champion marketing’s contribution to our goals and develop fluency in our mobile and web products.
• Participate in our team’s culture of training and knowledge sharing.
• Identify how cultural and industry trends and new technologies can transform our business.
• Demonstrate support and understanding of our value of journalistic independence and our mission to seek the truth and help people understand the world.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field from an accredited college or university.
• 2+ years of experience in digital marketing within a subscription-based business.
• 2+ years experience developing campaigns for email, display, search, video, or social channels.
• 2+ years experience analyzing and organizing data to identify relevant insights.
• Experience presenting ideas, goals, and results to partners.
• Experience writing and delivering creative briefs, providing constructive creative feedback, and managing marketing projects from concept to execution.
• Understanding of the latest advancements in AI and machine learning relevant to marketing and their potential impact on future strategies.

Nice to Have

• Experience within a subscription-based business.

Benefits & Perks

• The annual base pay range for this role is between $85,000-$100,000 USD.