Customer Marketing Strategy Coordinator

About the Role

Key Responsibilities

• Be the key contact between VIP CRM and VIP Key Account team, providing regular support for Key Account Manager questions & feedback, and report back to stakeholders
• Collaborate with various teams to build key marketing campaigns that drive VIP engagement and high value actions, using data driven insights and a strong understanding of business priorities
• Partner with VIP Commercial and Generosity team to strategically scale the existing VIP above the line proposition
• Aid in execution, creation, strategic planning of multiple VIP marketing campaigns; being the liaison for all operational channels XFun, Promo Ops, GTM, VIP Ops
• Collaborate with other CRM verticals to share best practices to lead on personalization and VIP specific generosity and product personalization
• Contribute to management of VIP marketing budget and reporting
• Conduct A/B testing to track business impacts, analyzing the data and extracting key insights
• Become a systems expert, cultivating extensive knowledge of our marketing tech systems
• Help support the customer marketing strategy & roadmap to achieve engagement, retention, and reactivation goals, ensuring optimal resource allocation

Requirements

• Bachelor's Degree preferred
• Attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
• Experience running marketing campaigns, timelines and deployment in a robust business
• Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
• Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred)
• Basic analytics skills using data to tackle problems
• Basic understanding of Marketing communications metrics
• Willing to work nontraditional hours, including weekends and evening shifts
• An avid sports and gaming fan, and have played FanDuel or competitive products

Nice to Have

• Experience with Braze and Movable Ink
• Experience with data and marketing functionality of email service providers

Qualifications

• Relevant experience in marketing campaigns and project management
• Experience with marketing tools such as Braze and Movable Ink (preferred)
• Basic data analytics skills
• Educational background with a Bachelor's Degree (preferred)

Benefits & Perks

• Health plans including options as low as $0 per paycheck, with programs for fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities based on performance
• 401k with up to a 5% match
• Commuter benefits, pet insurance, and more
• Paid personal time off and 14 paid company holidays
• Paid sick time in accordance with applicable laws