SVP, Mobile App Marketing

About the Role

Key Responsibilities

• Serve as the visionary leader for our client's mobile app marketing, translating business goals into innovative, scalable growth strategies across diverse apps and markets.
• Develop tailored plans for each app, balancing market positioning, growth stage, and KPIs (e.g. CPI, ROAS, LTV, retention), while proactively guiding Microsoft through shifts like iOS ATT, SKAN, and Privacy Sandbox.
• Simplify complex technical topics into clear, actionable narratives for stakeholders from practitioners to senior executives.
• Inspire and align multi-disciplinary teams around a shared vision, fostering innovation, speed, and excellence.
• Lead comprehensive mobile media strategy and execution across an extensive ecosystem, including search & platform networks, major social & video platforms, programmatic & DSPs, OEM & telco partnerships, gaming & in-app networks, native & emerging formats.
• Deploy diverse tactics such as app installs, re-engagement, OEM pre-loads, cross-promotion, SKAN-optimized buying, and product-led growth integrations.
• Integrate paid, owned, and earned efforts to deliver unified, cross-channel impact.
• Continuously evaluate new partners and formats to keep Microsoft at the forefront of mobile marketing innovation.
• Negotiate and manage strategic partnerships to secure premium placements, first-party integrations, and innovative solutions.
• Drive the vision for how data informs the client's mobile marketing and business decisions.
• Develop strong POVs on app measurement best practices, including SKAN, privacy-first methodologies, and incrementality testing.
• Identify and lead initiatives to improve data aggregation and visualization, turning complex signals into clear, business-focused insights.
• Partner with analytics and engineering teams to define KPIs, guide dashboard development, and ensure privacy-compliant tracking via MMPs.
• Communicate insights with clarity and impact, enabling data-driven strategies across the client's organization.
• Lead a multi-disciplinary team of mobile strategists, activation, analysts, and martech specialists dedicated to the client.
• Foster deep collaboration with teams across creative, media, analytics, and tech integration, both agency- and client-side.
• Mentor talent and champion a culture of excellence, speed, and innovation.

Requirements

• 15+ years of experience in paid media and digital marketing, with at least 5 years leading mobile app marketing strategy and execution for enterprise or platform-based clients.
• Proven success managing large-scale, global mobile campaigns across diverse app portfolios, audiences, and markets.
• Expertise in the modern mobile ecosystem, including mobile attribution and measurement (SKAN, ATT, Privacy Sandbox), event-based optimization, and user-level signal management.
• Experience in lifecycle marketing and re-engagement strategies, OEM pre-loads, and telco partnerships.
• Demonstrated ability to manage significant media investments and performance KPIs, balancing efficiency with business impact.
• Deep relationships with key platform partners such as Google, Apple, Meta, TikTok, and Mobile Measurement Partners like AppsFlyer, Adjust, and Branch.
• Strong business acumen, with experience collaborating with product teams, analytics leaders, engineering partners, and senior marketing executives in complex enterprise environments.
• Skilled at translating complex technical and strategic topics into clear, actionable insights and executive-level narratives.

Nice to Have

• Experience working in a high-growth, innovative environment.
• Knowledge of privacy regulations and compliance in mobile marketing.
• Experience with cross-channel marketing integration.

Qualifications

• Educational background not explicitly specified in the description.

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave