Manager, Promo Marketing

About the Role

Key Responsibilities

• Develop and execute innovative promotional campaigns across various channels (e.g., email, social media, in-store, online) to support Marketed Value including Loyalty, Card, Today Only Deals, Super Cash, Clearance, seasonal events, and brand initiatives.
• Partner with cross-functional teams (e.g., Merchandising, Creative, Online Experience) to ensure successful campaign launches and consistent brand messaging.
• Work closely with Program Management to ensure all projects are delivered on time.
• Analyze campaign performance, track key metrics, and provide data-driven insights to optimize future initiatives.
• Stay abreast of industry trends, competitive landscape, and emerging marketing technologies to identify new opportunities and drive innovation.
• Contribute to the development of Old Navy's overall marketing strategy and promotional calendar.
• Manage and mentor a team member, fostering a collaborative and high-performing environment.

Requirements

• 5+ years of experience in consumer marketing, with content marketing experience required.
• Proven ability to translate promotional stories into compelling marketing messages.
• Strategic, data-driven, global thinker with a customer-focused mindset.
• Solid analytical skills, ability to glean insights and tell a story from data.
• Strong ability to prioritize on the go.
• Team player with top-notch people skills capable of fostering relationships with cross-functional teams.
• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity.
• Laser-focused on results both individually and for the team.
• Self-starter with curiosity and eagerness to test and learn.
• Experience in fashion and retail strongly preferred.

Nice to Have

• Experience in fashion and retail

Qualifications

• Experience in consumer marketing, content marketing, and fashion/retail preferred.

Benefits & Perks

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.