Growth Marketing Lead

Rippling

San Francisco, CA

Full Time

Senior

147k-257k

4 days ago

Job Description

About the Role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised over $1.4 billion from top investors and was named one of America's best startup employers by Forbes. The company prioritizes candidate safety and fosters a collaborative work environment, with a focus on in-office work at least three days a week for office-based employees.

Key Responsibilities

Own the growth strategy for the new motion, identifying, prioritizing, and launching creative growth levers across the full funnel.
Design and execute experimental marketing campaigns, including hypothesis development, A/B testing, iteration, and operational execution across channels like PLG flows, email drips, retargeting ads, and direct mail.
Segment and target distinct customer populations, operationalizing a wide range of plays and creative tactics tailored to segments and personas.
Partner closely with Marketing, Sales, Sales Development, and Business Operations to ensure timely, high-quality execution of GTM plays.
Analyze campaign performance and funnel data, surface insights, report results, and refine campaign design for scalability and ROI.
Champion a test-and-learn culture by introducing new channels, creative experiments, and data-informed strategies to unlock growth.

Requirements

5+ years of experience in growth marketing, demand generation, or full-funnel marketing in B2B SaaS or a similar environment.
Proven experience in launching and scaling new GTM motions, products, and multichannel marketing programs from scratch.
Comfort working in ambiguous and fast-changing environments with a bias for action and high ownership.
Strong analytical skills to identify patterns and opportunities from data, translating them into actionable insights.
Experience working cross-functionally with Sales, Sales Development, and Operations teams.
Excellent communication and collaboration skills to influence and execute through others.
Hands-on experience with marketing systems and experimentation frameworks (e.g., A/B testing tools, marketing automation, analytics platforms).

Nice to Have

Experience in cross-sell motions, downmarket marketing, or partnership-driven GTM strategies.

Qualifications

Relevant professional background and experience in growth marketing or demand generation.

Benefits & Perks

Competitive salary plus benefits and equity.
Salary ranges from $147,000 to $257,250 USD per year, depending on location and experience.
In-office work at least three days a week for office-based employees.

Working at Rippling

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. The company is committed to building a diverse and inclusive workforce and does not discriminate based on legally protected characteristics. They also provide reasonable accommodations for candidates with disabilities during the hiring process.

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