Growth Marketer

About the Role

Key Responsibilities

• Analyze and deeply understand customer needs across priority industries to inform growth strategies.
• Partner with Product teams to ensure features and onboarding flows are optimized for key user segments.
• Architect and continuously optimize end-to-end user journeys—from top-of-funnel to in-product activation.
• Plan and execute feature adoption campaigns and lifecycle programs tailored to high-potential customer groups.
• Serve as a connector across Product, Marketing, Education, and Customer Success ensuring alignment and execution against growth goals.
• Report on progress and insights to senior leadership and internal stakeholders with clarity and strategic context.
• Measure program impact using KPIs like activation rate, retention, NPS, and industry segment expansion.
• Lead user education and acquisition initiatives to drive product understanding and increase conversion.
• Collaborate with affiliate, marketing, support, and sales enablement teams to grow adoption in target niches.
• Conduct regular user interviews to gather insights and deliver structured feedback to product and engineering.

Requirements

• 3-5 years of experience in growth marketing, product marketing, lifecycle, or product-led growth roles.
• Hands-on experience with analytics and visualization tools (e.g., Mixpanel, Amplitude, GA, Looker).
• Experience using tools like Loom, Markup, or Figma to convey feedback or ideas visually.
• Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
• Strong track record of partnering with product, marketing, and Customer Success teams to drive measurable outcomes.
• Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.
• Strong analytical skills with the ability to distill customer behavior and market signals into actionable insights.
• Proven experience driving cross-functional growth initiatives across marketing and product.
• Confidence in leading projects, influencing without authority, and aligning teams around common goals.
• Comfort with experimentation frameworks and running A/B tests to validate hypotheses.
• Deep familiarity with data and analytics tools, and the ability to measure what matters.
• Experience in user acquisition, lifecycle marketing, and/or in-app engagement strategies.
• Clear and persuasive communicator—able to share complex ideas simply across functions.
• Understanding of SaaS business models and agency/internet marketing ecosystems.
• A collaborative spirit and willingness to mentor peers and share knowledge across the team.

Nice to Have

• Experience with SaaS platforms and B2B user journeys.
• Experience in user acquisition, lifecycle marketing, and in-app engagement strategies.
• Familiarity with experimentation frameworks and running A/B tests.

Qualifications

• 3-5 years of relevant experience in growth or product marketing roles.

Benefits & Perks

• Full-time position with a salary range of $93,000 - $103,000 per year.
• Remote work environment.
• Hybrid schedule in the Dallas/Fort Worth area, TX.